Is Expedition Cruising the Next Big Trend in Travel?
by Travel Market Report /
Travel Market Report today released its newest report on what’s happening within the travel industry with its Outlook on Expedition Cruises, a segment that is, quite possibly, one of the fastest growing parts of the industry.
According to the report, which surveyed more than 750 advisors, more than half (53%) of advisors believe there is going to be at least a 10% to 25% increase in their expedition cruise sales for 2021, a trend that could continue even higher as pent-up demand turns into bookings post-COVID-19.
The goal of the Outlook it to provide peer-to-peer benchmarks that will help you identify who the expedition cruise customer is, how much they are likely to spend, and how profitable the business can be for you and your agency, so that you’ll be prepared to take full advantage of the growing segment in 2021.
The Outlook, which is sponsored by Seabourn, includes graphs and charts, along with analysis, that will confirm all the reasons why advisors should be selling Expedition Cruises and why the heightened interest in Expedition Cruises makes sense.
Some insights from the report include:
- The top three reasons to take an Expedition Cruise for clients was almost equally divided into: wildlife experience (68%), adventure travel (68%) and cruise itinerary (66%).
- The Galapagos islands was the most popular destination for expeditions, according to 72% of advisors.
- A key client motivation to take an expedition cruise was it was a bucket list destination/experience, according to 80% of advisors.
- The ship’s itinerary was a key motivator for 82% of advisors to choose a supplier.
- Sixty-eight percent (68%) of advisors said luxury/affluent was a prominent client profile for this kind of cruising.
