Italy Reimagined by Avanti and Italian Tourist Board

by Maria Lisella


The Italian National Tourist Board and Avanti Destinations have launched a joint educational and promotional campaign with an e-brochure focused on travel to four regions of Italy that do not instantly come to mine: Piedmont, Puglia, Sicily and Umbria.

Typically, first time travelers visit Rome, Florence and Venice so the joint promotion is aimed at agents to assist them in creating vacations for repeat visitors to Italy.

Avanti is featuring16 customizable itineraries seven of which are brand new enhanced by the inclusion of ten new hotels – some of them in towns and villages never before included in the company’s itineraries -- as well as 20 new experiences, such as spa treatments, cooking classes, “farmer for a day” activity, a 4-hour e-biking escorted tour, sports car tour, truffle hunting, gastronomic walking tours, and tastings of artisanal chocolate, local cheese, wine and olive oil.  Each of the four regions has a new four-day/three-night “Taste of” package that can be linked for a grand tour of all four regions.

“Italy is our most popular destination and one that has great potential for frequent repeat visits by American travelers,” said Paul Barry, Avanti’s executive chairman. “Piedmont - in the northwest at the foot of the Alps - and Puglia - along the Adriatic at the heel of the boot in the southeast - are as different as night and day in terms of history, culture, food and wine – and very different from Rome, Venice and Florence. Similarly, Umbria and Sicily give travelers dramatically different and marvelous experiences.

  0
  0
Tip of the Day

I do think there are possibilities for traveler advisors to make money doing domestic trips. I charge a planning fee for my time and expertise, and then book commissionable hotels and activities that meet the client’s needs.

Terri Weeks

Daily Top List

Five Best Places to Visit in Ireland

1. Dublin

2. Killarney

3. Galway

4. Limerick

5. Kilkenny

Source: U.S. News

TMR THIS WEEK
http://services.travelsavers.com/AMGService.svc/REST/GetImage?ImageID=46d9854c-8d33-e911-b4aa-782bcb66a2f2

Give a Heads-Up, Get a Leg-Up in Business

Harness your knowledge, share your tips, and leave your clients wondering what else you know that they don’t.

TMR Recommendations
Top Stories
How Tour Operators are Combating Overtourism
How Tour Operators are Combating Overtourism

Off-peak season discounts and itineraries to lesser-known destinations in popular countries are helping to spread out tourist crowds over the course of the year.

Heritage Tours Launches Spotlight Series of ‘Celebrity Life’ Tours
Heritage Tours Launches Spotlight Series of ‘Celebrity Life’ Tours

A specialist in private travel arrangements unleashes its destination management skills on immersive small group tours.

International Women’s Day: Two Tour Operators Striving for Change
International Women’s Day: Two Tour Operators Striving for Change

The initiatives give women who live in challenged regions the training and opportunities to work, make money, and contribute to their local communities.

Globus Family Launches ‘Your Way’ Campaign to Promote Product Synergy
Globus Family Launches ‘Your Way’ Campaign to Promote Product Synergy

The classic tour operator is making it easier to combine its various travel styles and products into a single booking.

Pleasant Holidays Adds New Ship from American Queen
Pleasant Holidays Adds New Ship from American Queen

The veteran vacation packager is now offering all four paddlewheel riverboats of the American Queen Steamboat Company.

African Travel: The Meeting Point between Luxury and Adventure
African Travel: The Meeting Point between Luxury and Adventure

Celebratory travel, sustainability, and ‘sparking joy’ are among the factors driving adventure and luxury travel experiences.

News Briefs
TMR Report Cards & Outlooks
Advertiser's Voice
Advertiser's Voice: The Northern Lights of Finland