KORE, the new-to-industry education program launched by American Marketing Group in 2021, is launching a campaign to attract talent to the travel agency community.
KORE announced on Tuesday that it would start targeting potential travel advisors via Google, Facebook, and Instagram ads, with the intent of driving traffic to a landing page for new advisors on its website. The campaign, which will run for six months, will look to drive potential advisors to agencies with its sister brands, NEST and TRAVELSAVERS.
“We’ve invested a great deal in developing KORE because we believe strongly that it’s ensuring the future of the travel advisor profession,” said Steve Phillips, Senior Director of Education and Training.
“Now we’re making a substantial investment in an awareness campaign so even more potential candidates will discover how KORE can be their passport to travel business success. By actively recruiting and training new talent, we’ll help solve the critical advisor shortage that our industry is currently facing and build a strong foundation moving forward.”
KORE is made up of 14 modules, with work spread between three textbooks and two workbooks, paired with monthly check-ins with KORE staff along the way.
There are several goals with the program, but, ultimately, it boils down to providing the education that advisors need to get into the business, achieve success along the way, and then manage as their career and their agency grow.
It also gives current agencies a way to gain talent that they know has been through training catered to their business—all users are passed only after completing a 100-question, proctored final exam, with 70 as the minimum passing grade and 80 as the minimum grade to be placed at an agency.
Travel Market Report is one of American Market Group's (AMG) 19 brands.