Marriott Expands All-Inclusive Portfolio, Launches Dedicated Platform

by Jessica Montevago
Marriott Expands All-Inclusive Portfolio, Launches Dedicated Platform

A rendering of Nia, the planned all-inclusive destination with four Marriott International brands including The Ritz-Carlton and Westin Hotels in Riviera Nayarit on Mexico’s West coast.

Marriott International announced Monday that it is rolling out an online platform for its all-inclusive resort segment, as it plans to further expand its all-inclusive portfolio.

Marriott signed management contracts for five new-build resorts in Mexico and the Dominican Republic, totaling investments of more than US$800 million. The resorts are expected to open between 2022 and 2025.

The platform will initially leverage the Ritz-Carlton, Luxury Collection, Marriott Hotels, Westin Hotels, W Hotels, Autograph Collection, and Delta by Marriott brands offering all-inclusive vacations specific to each brand. Marriott Hotels would cater primarily to families, while W Hotels-branded resorts would cater to adults.

“The diversity and global nature of our brands give guests the opportunity to find the perfect match for nearly any travel experience or destination,” said Tina Edmundson, global brand officer for Marriott International. “By expanding our portfolio with this new offering, we are opening up a new way for travelers to explore our incredible brands – from Westin to W – through a new, all-inclusive lens.”

The planned resorts include a 650-room Autograph Collection resort in Punta Cana, Dominican Republic (2022 anticipated opening); and a 240-room Ritz-Carlton resort (2023 anticipated opening), 400-room Westin Hotels resort (2023 anticipated opening), 300-room Autograph Collection resort (2025 anticipated opening), and 500-room Marriott Hotels resort (2025 anticipated opening) in Riviera Nayarit, Mexico.

Mexico City-based Artha Capital, a leading private equity firm and real estate developer, plans to create NIA, a planned all-inclusive destination with four Marriott International brands, including The Ritz-Carlton and Westin Hotels. The project is slated for 220 tropical acres along the Pacific Coast.

“Our new all-inclusive resort platform is a natural progression for Marriott International,” said Tony Capuano, Marriott International’s EVP and global chief development officer, according to a press release. “It will provide the ownership community a game-changing value proposition for their luxury and premium resort projects around the world, while providing guests a new vacation option with brands they trust.”

With its Starwood Hotels & Resorts acquisition in 2016, Marriott assumed operations of its first all-inclusive property, the 406-room Westin Golf Resort & Spa, Playa Conchal in Costa Rica.

TMR Recommendations
Top Stories
Marriott Buys W New York Union Square to Showcase Brand’s New Vision

The hotelier has another 32 signed W hotel projects in the pipeline, including the anticipated 2020 debuts of W hotels in Philadelphia and Toronto.

Marriott Acquires Elegant Hotels in Barbados, Boosting All-Inclusive Offering

The deal expands Marriott’s lineup with seven hotels in the Caribbean that will be operated as all-inclusive resorts.

St. Regis Hotel Debuts on Venice's Grand Canal

A collection of five palazzi (Venetian palaces), with one dating back to the 17th century, make up the fully renovated and culturally rich hotel.

Online Hotel Booking Scams Cost Consumers $5.7 Billion Annually

Nearly one in four consumers are deceived by online booking scams and dishonest marketing practices by fraudulent and misleading travel websites.

As Resort Fees Rise, ASTA Presses for Transparency

Travel advisor association throws its support behind a consumer-friendly bill that would promote greater resort fee transparency.

Kempinski Hotels Enters Luxury Lifestyle Space

It's part of the German hoteliers larger expansion plans.

News Briefs
Tip of the Day

"The travel industry is ever-growing and ever-changing. You want someone who keeps updated on all of its trends, as well as its travails, and can offer you handcrafted, personalized and professional service all the way from the moment of a trip’s inspiration to the journey’s end."

Mary Ann Anderson


Daily Top List

Oldest Castles in England

  1. Berkhamsted Castle
  2. Norwich Castle
  3. Warwick Castle
  4. Lincoln Castle

Source: World Atlas

TMR Outlooks