Search Travel Market Report

mainlogo
www.travelmarketreport.com
  • News
  • Tours & Packages
  • Cruise
  • Hotels & Resorts
  • Destinations
  • Retail Strategies
  • Niche & Luxury
  • Well-Being Travel
  • Training & Events
  • Who We Are
    • Anne Marie Moebes
    • Brian Israel
    • Dan McCarthy
    • Denise Caiazzo
    • Marilee Crocker
    • Paul M. Ruden
    • Dori Saltzman
    • Kelly Fontenelle
Allianz

Most U.S. Travelers are Already Planning Their Next Trip, According to a New Survey

by Daine Taylor / April 28, 2020
Most U.S. Travelers are Already Planning Their Next Trip, According to a New Survey

Most U.S. travelers are spending their lockdown period dreaming about future travel. Photo: Shutterstock


While the world continues to deal with the impact of the coronavirus (COVID-19) pandemic, most U.S. travelers are already considering where and when to take their next trip. In fact, up to 72% of American travelers have already begun making plans for future travel, according to a recent survey by luxury tour operator Overseas Leisure Group.

Although global travel has been suspended for weeks and social distancing guidelines are quickly becoming the new norm, this lockdown period seems only to have enflamed Americans’ wanderlust.

“After more than six weeks of confinement, dreams of resuming our adventures are increasingly front-of-mind,” said Felix Brambilla, CEO of Overseas Leisure Group.

“We are seeing a higher-than-usual interest in more secluded staycations, away from the crowds, and domestic destinations where regulations are less likely to be an obstacle.”

The nation-wide survey queried 2,000 travelers across the country between April 20 and 22, and the results revealed several emerging trends among prospective U.S. travelers, including that Americans are anxious to start traveling again.

The survey found that 72% of American travelers are already planning their next trip, with 35% of travelers considering vacationing as early as this summer.

Despite the lingering doubt about when it will be safe to travel again, as much as 42% of American travelers seem willing to book future travel now, so long as it doesn’t require a deposit, and the supplier waives cancellation fees.

U.S. travelers seem generally optimistic about the outbreak’s impact on the travel industry at large, with 82% of respondents considering the travel market to only be on pause rather than permanently transformed. The survey also found that 78% of travelers are prepared to use air travel to get to future destinations, and 45% say that they were willing to travel outside of the U.S. for their next trip.

Barbara Hammer, a New York-based travel advisor with Ovation Travel, had to endure a “landslide” of travel cancellations at the early onset of the outbreak, as travel was grinding to a halt. However, over the last few days she’s received numerous rebooking requests, indicating that many of her clients are feeling ready to travel again soon. 

“It seems that after almost three weeks of keeping isolated, New Yorkers are beginning to feel the wanderlust and are looking forward to life post-COVID-19,” said Hammer.

“Although we in the travel industry don't want to receive cancellation after cancellation, this new trend towards rebooking seems to indicate that clients do want to travel and want something positive to look forward to.”

While there is still a fair amount of uncertainty surrounding when travel can start back up again, the sheer volume of expectant holiday makers show optimistic signs for the tourism industry’s recovery, both in the short and long-term.

“For my clients, travel is an important leisure component of their lives, almost a necessity to their happiness,” said Ginger Morrissey, a leisure advisor for Travelong of Summit, a New Jersey-based travel agency and branch of Ovation. She says that now is a great time to start booking future trips, before the increased demand starts driving prices higher.

“Whether it’s a family gathering, or a quick beach break, or a major expedition, they generally know they need to book early to get the experience they want at a good price. They know that the demand, once it’s safe to travel again, will be enormous, and it’s smart to book now for later this year or next year before the country-wide pent-up demand leads to higher prices and lower availability,” said Morrissey.

  90
  0
Allianz

MOST VIEWED

Brought To You By
  1. Princess Cruises Forced to Adjust Alaska Sailings After White Pass Rail Road Decision
  2. River Cruise Lines Prepare to Deal with Low Water Levels on the Rhine
  3. Updated Cruise Line COVID-19 Vaccination, Booster, & Testing Requirements
  4. Water Levels on the Rhine Are Expected to Reach Critical Levels This Week
  5. The Ten Unwritten Rules of Travel
  6. Here Is Some of the New CDC Guidance on Cruise Ship Travel

MOST EMAILED

Brought To You By
  1. Updated Cruise Line COVID-19 Vaccination, Booster, & Testing Requirements
  2. River Cruise Lines Prepare to Deal with Low Water Levels on the Rhine
  3. Southwest Airlines’ Flight Credits Will No Longer Expire
  4. Viking Cruises' New Octantis Is So Much More than Just a Cruise Ship
  5. New DOT Rulemaking Goes Off the Rails on Refunds
  6. Princess Cruises Forced to Adjust Alaska Sailings After White Pass Rail Road Decision
TMR THIS WEEK
Sponsored by Intrepid Travel
//services.travelsavers.com/AMGService.svc/REST/GetImage?ImageID=9909dea1-a71c-ed11-b00b-005056a8720b&Width=350&Height&250

Antarctica: Truly Beyond

For advisors who do not regularly book this type of travel, it might seem like an intimidating task. But with the right training and support, any advisor can become a polar travel specialist. 

Read More...
Allianz
TMR Subscription

Subscribe today to receive daily in-depth coverage, analysis of industry news, trends and issues that affect how you do business. Subscribe now for free.

Subscribe to TMR

TMR Recommendations
Daniel Zim
Zim Travel Law, PLLC. Demystifying Complexity with Down to Earth Advice. Attorney Advertising.
hbar
Rodney Gould
Rodney E. Gould concentrates in travel and tour-operator litigation and regularly counsels travel-related entities worldwide.
hbar
Tom Carpenter
Carpenter Law Office - Representing clients in the travel and tourism industries. Attorney Advertising.
hbar
Top Stories
Travel Intent Remains High Despite Air Chaos, Inflation
Travel Intent Remains High Despite Air Chaos, Inflation

Flight delay and cancellation insurance claims are up 30% over the past three months, but this isn't stopping Americans from traveling. 

Read...
Headquarter Happenings: Virtuoso Travel Week Highlights Luxury's Lead in Travel's Recovery
Headquarter Happenings: Virtuoso Travel Week Highlights Luxury's Lead in Travel's Recovery

This year’s Travel Week came at a time of increasing optimism, with demand roaring back, and optimism for the advisor community at the highest level since pre-pandemic.

Read...
The Ten Unwritten Rules of Travel
The Ten Unwritten Rules of Travel

Travel advisors on the “rules” or “standards” that should never be broken.

Read...
New DOT Rulemaking Goes Off the Rails on Refunds
New DOT Rulemaking Goes Off the Rails on Refunds

"In my long career dealing with the regulatory side of the travel industry, I have never seen anything quite like the latest proposed regulations from the DOT regarding ticket refunds."

Read...
What’s Trending in Consumer Media: Wedding Registries, Retirees Take Travel Jobs, & More
What’s Trending in Consumer Media: Wedding Registries, Retirees Take Travel Jobs, & More

Here are five stories to keep travel advisors informed and entertained for August.  

Read...
What’s Holding Some Suppliers Back from Advance Commission Payments?
What’s Holding Some Suppliers Back from Advance Commission Payments?

There are valid reasons holding many suppliers back from offering pre-travel commission payments. 

Read...
TMR OUTLOOKS & WHITE PAPERS
lux cruise outlook
CP White Paper
Multi-Gen Outlook
Distribution Outlook (1)
New to Cruise Outlook
River Cruise Outlook 2019
View All
Advertiser's Voice
https://img.youtube.com/vi/J_wmGlymwpc/0.jpg
Video: A Quick Intro to Instagram Reels for Travel Advisors
About Travel Market Report Mission Editorial Staff Advisory Board Advertise
TMR Resources Webinars Calendar of Events
Subscribe to TMR
Select Language
Do You Have an Idea Email
editor@travelmarketreport.com
Give Us a Call
1-(516) 730-3097
Drop Us a Note
Travel Market Report
71 Audrey Ave, Oyster Bay, NY 11771
News|Leisure Travel|Land Vacations|Cruise|Canada Retail Strategies|Well-Being|Luxury|Training
© 2005 - 2022 Travel Market Report, an American Marketing Group Inc. Company All Rights Reserved | 243 South Street, Oyster Bay, NY, 11771 USA | Telephone (516) 730-3097| Terms and Conditions
Cookie Policy Privacy Policy