Search Travel Market Report

mainlogo
www.travelmarketreport.com
  • News
  • Tours & Packages
  • Cruise
  • Hotels & Resorts
  • Destinations
  • Retail Strategies
  • Niche & Luxury
  • Well-Being Travel
  • Training & Events
  • Who We Are
    • Anne Marie Moebes
    • Brian Israel
    • Dan McCarthy
    • Denise Caiazzo
    • Dori Saltzman
    • Kelly Fontenelle

Most U.S. Travelers are Already Planning Their Next Trip, According to a New Survey

by Daine Taylor / April 28, 2020
Most U.S. Travelers are Already Planning Their Next Trip, According to a New Survey

Most U.S. travelers are spending their lockdown period dreaming about future travel. Photo: Shutterstock


While the world continues to deal with the impact of the coronavirus (COVID-19) pandemic, most U.S. travelers are already considering where and when to take their next trip. In fact, up to 72% of American travelers have already begun making plans for future travel, according to a recent survey by luxury tour operator Overseas Leisure Group.

Although global travel has been suspended for weeks and social distancing guidelines are quickly becoming the new norm, this lockdown period seems only to have enflamed Americans’ wanderlust.

“After more than six weeks of confinement, dreams of resuming our adventures are increasingly front-of-mind,” said Felix Brambilla, CEO of Overseas Leisure Group.

“We are seeing a higher-than-usual interest in more secluded staycations, away from the crowds, and domestic destinations where regulations are less likely to be an obstacle.”

The nation-wide survey queried 2,000 travelers across the country between April 20 and 22, and the results revealed several emerging trends among prospective U.S. travelers, including that Americans are anxious to start traveling again.

The survey found that 72% of American travelers are already planning their next trip, with 35% of travelers considering vacationing as early as this summer.

Despite the lingering doubt about when it will be safe to travel again, as much as 42% of American travelers seem willing to book future travel now, so long as it doesn’t require a deposit, and the supplier waives cancellation fees.

U.S. travelers seem generally optimistic about the outbreak’s impact on the travel industry at large, with 82% of respondents considering the travel market to only be on pause rather than permanently transformed. The survey also found that 78% of travelers are prepared to use air travel to get to future destinations, and 45% say that they were willing to travel outside of the U.S. for their next trip.

Barbara Hammer, a New York-based travel advisor with Ovation Travel, had to endure a “landslide” of travel cancellations at the early onset of the outbreak, as travel was grinding to a halt. However, over the last few days she’s received numerous rebooking requests, indicating that many of her clients are feeling ready to travel again soon. 

“It seems that after almost three weeks of keeping isolated, New Yorkers are beginning to feel the wanderlust and are looking forward to life post-COVID-19,” said Hammer.

“Although we in the travel industry don't want to receive cancellation after cancellation, this new trend towards rebooking seems to indicate that clients do want to travel and want something positive to look forward to.”

While there is still a fair amount of uncertainty surrounding when travel can start back up again, the sheer volume of expectant holiday makers show optimistic signs for the tourism industry’s recovery, both in the short and long-term.

“For my clients, travel is an important leisure component of their lives, almost a necessity to their happiness,” said Ginger Morrissey, a leisure advisor for Travelong of Summit, a New Jersey-based travel agency and branch of Ovation. She says that now is a great time to start booking future trips, before the increased demand starts driving prices higher.

“Whether it’s a family gathering, or a quick beach break, or a major expedition, they generally know they need to book early to get the experience they want at a good price. They know that the demand, once it’s safe to travel again, will be enormous, and it’s smart to book now for later this year or next year before the country-wide pent-up demand leads to higher prices and lower availability,” said Morrissey.

  90
  0

MOST VIEWED

  1. Two of Germany’s Busiest Airports Will Be Closed on Monday
  2. Why Travel Advisors Need to Learn to Say No to New Business
  3. U.S. Passport Renewal Waiting Time Could Soon Get Even Worse
  4. U.S. State Department Warns of 4-Month Delays for Passport Renewal
  5. Government of Canada Updates Its Mexico Travel Advisory
  6. Royal Caribbean Eliminates Sky Pad Experience

MOST EMAILED

  1. U.S. State Department Warns of 4-Month Delays for Passport Renewal
  2. U.S. Passport Renewal Waiting Time Could Soon Get Even Worse
  3. Why Travel Advisors Need to Learn to Say No to New Business
  4. U.S. Passport Renewal Processing Time Now 8 to 11 Weeks
  5. European Union Delays Launch of ETIAS Until At Least 2024
  6. Travelers Believe That Working With Advisors Is Only Way to Get a True Luxury Experience
TMR THIS WEEK
Sponsored by ALG Vacations®
//services.travelsavers.com/AMGService.svc/REST/GetImage?ImageID=dbb24e9c-8fcc-ed11-b00b-005056a8720b&Width=350&Height&250

9 Tips for Making Spring Break More Memorable

Spring Break has sprung and Americans are traveling in record-high numbers again

Read More...
TMR Subscription

Subscribe today to receive daily in-depth coverage, analysis of industry news, trends and issues that affect how you do business. Subscribe now for free.

Subscribe to TMR

Top Stories
Charter-only Transcend Cruises Charters Ex-Crystal River Ship from Riverside Cruises
Charter-only Transcend Cruises Charters Ex-Crystal River Ship from Riverside Cruises

"Retail river cruise demand is at an all-time high, the charter customer has fewer options, and we are happy to deliver a new solution." 

Read...
TICO appoints Dorian Werda as Registrar
TICO appoints Dorian Werda as Registrar

She is responsible for overseeing all regulatory functions for Ontario's travel agencies. 

Read...
Tahiti Tourisme Brings Back North American "Receptions" Road Show
Tahiti Tourisme Brings Back North American "Receptions" Road Show

Tahiti Receptions are returning to eight cities across Canada and the U.S. for the first time since 2018. 

Read...
Ontarians Still Concerned About Travel Delays & Cancellations
Ontarians Still Concerned About Travel Delays & Cancellations

Nearly two in three Ontarians are still concerned about having their travel plans delayed or cancelled. 

Read...
Ask an Advisor: Why Would a Client Pay My Fee Instead of Going Somewhere Else?
Ask an Advisor: Why Would a Client Pay My Fee Instead of Going Somewhere Else?

“Why would someone pay my fee when they can go to 20 other agents in my area who are not charging a fee?”

Read...
What Advisors Should Know About AutoCamp Luxury Camping
What Advisors Should Know About AutoCamp Luxury Camping

AutoCamp offers luxury camping in Airstreams, tents, cabins, and suites with nature and modern design.

Read...
TMR OUTLOOKS & WHITE PAPERS
river cruise 2022
group outlook 2022
lux cruise outlook
CP White Paper
Multi-Gen Outlook
River Cruise Outlook 2019
View All
Advertiser's Voice
https://img.youtube.com/vi/eeYJNcTKI9Q/0.jpg
Check-In Episode 32: We Are in Boom Time for Travel. How Long Will It Last?
About Travel Market Report Mission Staff Advisory Board Advertise
TMR Resources Webinars Calendar of Events Outlook/Whitepapers Previous Sponsored Articles Previous This Week Articles
Subscribe to TMR
Select Language
Do You Have an Idea Email
editor@travelmarketreport.com
Give Us a Call
1-(516) 730-3097
Drop Us a Note
Travel Market Report
71 Audrey Ave, Oyster Bay, NY 11771
News |Tours & Packages |Cruise |Hotels & Resorts |Destinations |Retail Strategies |Niche & Luxury |Well-Being Travel |Training & Events |Who We Are
© 2005 - 2023 Travel Market Report, an American Marketing Group Inc. Company All Rights Reserved | 243 South Street, Oyster Bay, NY, 11771 USA | Telephone (516) 730-3097| Terms and Conditions
Cookie Policy Privacy Policy