Norwegian Cruise Line Updates Guest Loyalty Program

Norwegian Cruise line is adding benefits to all levels of its guest loyalty program, Latitudes Rewards, to make cruising with the line “even more rewarding.”  

Starting February 3, Norwegian’s most loyal guests will be moved into two new elite tier levels—Platinum Plus for those who have earned at least 175 points and Ambassador for 700 points. Ambassador status includes a complimentary seven-day cruise; guests in both categories are eligible for dinner with the ship’s officers.  

Guests enrolled in the loyalty program at lower levels will be offered a complimentary bottle of sparkling wine, free internet minutes, shore excursion discounts for Silver status members (20-47 points)and above, and complimentary bottled water for Gold members (48-75 points) and above.  

Norwegian guests are automatically enrolled in Latitudes Rewards after their first cruise. Each night on a Norwegian ship earns one point; guests staying in a suite or Haven room earn an additional point per night. Guests booking nine months in advance or booking with a Latitudes Insider offer also earn an extra point per night.  

Besides its tiered rewards, Norwegian also provides special milestone gifts for guests who reach 250, 500, 700 and 1,000 reward points.  

Chief marketing officer Meg Lee said in a statement that the goal of the enhanced program is “to better recognize our loyal guests with more valuable onboard amenities and additional tier levels that provide exclusive offers.”