Royal Caribbean Group Provides Free Social Media Service to Travel Advisors

Royal Caribbean Group is offering travel advisors an all-new social media content and planning tool. Rallio gives advisors access to ready-to-use social media content that has been developed by Royal Caribbean’s in-house trade marketing team specifically for advisors to use with their clients. The posts can be customized and are shareable across all social media platforms.

As part of the service, advisors can also use Rallio to schedule posts ahead of time.

The free tool, which offers content for all three Royal Caribbean Group brands – Royal Caribbean International, Celebrity Cruises, and Silversea Cruises – is available via CruisingPower.com in the U.S. and Canada.

“The appreciation for our valued travel partners is at an all-time high and we’re thankful for the trust they have given Royal Caribbean to deliver lifelong vacation memories for their clients,” Vicki Freed, senior vice president, sales, trade support, and service, for Royal Caribbean International, told TMR. “We remain committed to investing in our travel partner’s business success by providing the right combination of automated features and tools that help our travel partners deliver a more personalized, memorable, and impactful client experience. With Rallio, travel partners will have the full support of Royal Caribbean’s in-house marketing team to help take their social media presence, across all social platforms, and business to a whole new level. We’re excited to be on this journey with them.”

Content covers everything from current promotions to news to new ships and more. The posts will include the most updated brand imagery and brand messaging.

Specific to Royal Caribbean International, advisors who register for Rallio throughout the month of May earn entry into a contest to win $500 for their Co-Op marketing spend.