Small Luxury Hotels Is Getting Bigger By Being Smaller

Small Luxury Hotels has added 57 hotels to its portfolio this year, however, the average size of the new hotels is just 28 rooms, compared to an average of 48 across the group.

It only accepts 4% of applicants, according to marketing head Tim Davis, speaking to media at the opening lunch at ILTM in Cannes. Most importantly, he said, as of next May it will have a hotel in Ibiza, its most searched destination where it is not represented. Other new locations include two properties in Los Cabos and four in Tulum, Mexico, plus Anguilla, Turks and Caicos, and additional properties in Greece and Italy.