Explora Journeys Names Jannik Sinner Global Brand Ambassador

Explora Journeys has announced that world-renowned tennis champion Jannik Sinner will step into the role of brand ambassador for the luxury ocean cruise line.

Explora Journeys, the privately-owned luxury lifestyle brand of the MSC Group, unveiled the new partnership at an exclusive event at The CORE: Club in New York City, just ahead of the US Open, in which Sinner will compete.

As brand ambassador, Sinner will appear in select brand campaigns and co-create a series of exclusive onboard activations and wellness rituals with his team. The tennis champion’s team will also wear apparel featuring the Explora branding at tournaments.

“I’m honoured to join Explora Journeys as their brand ambassador,” said Sinner. “For me, wellness is not just about training – it’s about recovery and balance. I believe in the power of nature and mindful routines, and I see those values reflected in every experience with Explora Journeys.”

According to Explora, the partnership signals a move to increase brand visibility for the luxury ocean cruise line.

“Jannik embodies the values at the heart of Explora Journeys – authenticity, excellence, and a commitment to wellbeing,” said Anna Nash, global president of Explora Journeys. “This collaboration represents a fresh approach to brand ambassadorship – one rooted in authenticity and shared values rather than simple endorsement. His passion, talent, and team spirit – on and off the court – align perfectly with our ethos, inspiring guests to embrace a mindful, balanced way of living and to discover the transformative power of travel.”