The Ultimate Guide to Holiday Travel Deals: Discounts for Cruises, Hotels, and More
by Travel Market Report /Holiday season—and gifting—is here and travel suppliers are ready with a lineup of promotions and value adds that travel advisors can use to get their clients booked for vacations this year, as well as next year, and even into 2026 and 2027.
Cruises
AmaWaterways
AmaWaterways is celebrating its 22nd anniversary with up to 20% off select cruises in Europe, Mekong, Colombia, and Egypt for new bookings until Dec. 31, 2024. The offer is combinable with the AirPlus fixed rates on airfare. For more information, visit: Save 20% | AmaWaterway.
Atlas Ocean Voyages
Atlas is offering bonus savings of up to 20% and up to $600 in onboard credit for suites (up to $400 for staterooms) for bookings made between Nov. 20 and Dec. 7, 2024. Applies to select Antarctica sailings operating between March 2025 and March 2026.
Avalon Waterways
The Globus family of brands are hosting the “From Here to Anywhere Sales Event,” effective from Nov. 9, 2024 to Dec. 13, 2024. Avalon Waterways is offering three deals: pre-paid gratuities on select sailings, $249 air per person or $1,250 off per person on select river cruises, and save $1,000 per couple on select river cruises.
Azamara Cruises
Azamara is offering a flash Black Friday discount of up to $4,000 per stateroom on three 2025 sailings when booked between Nov. 19 and Dec. 4, 2024. This offer is combinable with the line’s November Brand offer, which provides a $750 onboard credit per cabin (tiered based on the length of sailing). The three sailings to which this offer applies include the Feb. 25 25-night Carnival Rio & Amazon departure; the March 14 20-night Treasure of Asia voyage; and the May 20 12-night Spring Mediterranean & Grand Prix voyage.
Celebrity Cruises
Running from Nov. 29 to Dec. 3, 2024, guests can save up to 75% on the second guest in their stateroom, plus receive up to $800 in additional savings (per stateroom). The offer applies to sailings departing from Nov. 8, 2024 through May 10, 2027, but is not applicable on Galapagos sailings or Alaska Cruise/tours onboard Celebrity Summit departing May 9, 2025 through Sept. 5, 2025. Guests can also save up to 35% on shore excursions and other onboard amenities.
Celestyal
For a limited time, guests can book seven-night sailings with Celestyal from just $409 per person—savings up to 67% off. The Black Friday cruise promotion runs from Nov. 25 until Dec. 3, 2024, and is valid on all 65 departures across the line’s Mediterranean and Arabian Gulf deployment. Seven-night “Heavenly Adriatic” sailings are also available starting at $649 per person (65% discount), as well as 40 “Iconic Arabia” three- and four-night cruises, starting at $279 and $339 per person, respectively.
Cunard
Cunard is offering Black Friday and Cyber Monday deals on select itineraries worldwide, with fares starting at $899 per person, including taxes and fees, for voyages booked Nov. 21 through Dec. 9. Guests can receive up to $400 in onboard credit per stateroom for Princess and Queens Grill suites. Featured sailings include Alaska, the Norwegian fjords, a Film Festival at Sea, and Queen Anne’s maiden transatlantic crossing. The promotion applies to voyages on all four Cunard ships: Queen Mary 2, Queen Victoria, Queen Elizabeth, and the newly launched Queen Anne.
Explora Journeys
Explora Journeys is offering travelers the chance to save up to 50% on a luxury cruise when booked between Nov. 20 and Dec. 4, 2024. However, travel advisors have access to the sale before the general public starting on Nov. 13, 2024. The offer applies to all suite categories on sailings departing from Nov. 29, 2024 onwards.
Holland America Line
Running from Dec. 2-5 2024, Holland America’s Cyber Week offer provides savings of up to 25% off the cruise fare, free prepaid gratuities, and free third and fourth guests (when traveling in the same stateroom) on more than 800 sailings departing through Sept. 2026 (excluding full-length Grand Voyages). Deposit requirements have also been reduced to $25 as part of the promotion.
HX
HX, formerly Hurtigruten Expeditions, is offering up to 50% off on select 2024 and 2025 voyages through Dec. 9, 2024. Clients can save on sailings to Antarctica, Alaska, Galapagos, Greenland, South America, and beyond. Examples of savings include up to 48% on HX’s top-selling Antarctica itinerary, up to 50% off the line’s Galapagos – In Darwin’s Footsteps journey, and up to 48% off the Alaska’s Inside Passage and Aleutian Islands (Northbound) expedition. Also included in the savings are three Audubon voyages, one each to Antarctica, Galapagos, and Alaska.
MSC Cruises
MSC Cruises has extended its Cyber Monday sale. From Travel Tuesday through Dec. 9, guests booking cruises on any MSC ship will get up to 40% off, drinks and Wi-Fi included, and up to $500 onboard credit.
Norwegian Cruise Line
Norwegian Cruise Line (NCL) has kicked off its Black Friday sale early, offering 50% off all cruises, including upcoming sailings on Norwegian Prima, Norwegian Viva, and soon-to-launch Norwegian Aqua and Norwegian Luna in 2025 and 2026. Travelers can combine this promotion with NCL’s new ‘More At Sea’ package. Additional promotions are available on select itineraries, including free travel for the third and fourth guests and free roundtrip airfare for a second guest.
Oceania Cruises
Oceania Cruises has launched its Best-Ever Black Friday Sale, offering up to a four-category stateroom upgrade and additional amenities worth up to $5,500 per stateroom. The offer is valid on more than 90 global voyages in 2025 and 2026, with bookings made between Nov. 15 and Dec. 10, 2024. Guests can choose from a premium drink package, shipboard credit up to $1,000, or free/reduced airfare. This sale includes Oceania’s standard inclusions like specialty dining, unlimited WiFi, gratuities, and laundry services. The offer is available with the promotional code “UGBF.”
Paul Gauguin Cruises
Through Jan. 3, 2025 travelers can save up to $2,900 on select 2025 Paul Gauguin cruises of seven to 20 nights. At the same time, travel advisors can earn up to a $250 gift card for each newly deposited booking made between Nov. 25, 2024 and Jan. 3, 2025. Advisors must use code XMAS24 at the time of booking.
PONANT
During PONANT’s “Our Gift to You” sales event, cruisers can save up to $2,900 in additional savings per guest on more than 100 journeys when booked by Jan. 3, 2025. As an additional thank you, PONANT is giving a $250 gift card to travel advisors for every newly deposited booking during the promotion.
Riviera River Cruises
Riviera is offering several Black Friday promotions this year, starting with a book two river cruises for the price of one on all 2026 departures when both are booked by Dec. 15, 2024. Have clients interested in 2025 river sailings? They can save $500 per cabin on a seven- to nine-night sailing or $1,000 per cabin on a 10-night or longer sailing, when booked between Nov. 21 and Dec. 6, 2024. For this promotion, clients will also get a €100 per person onboard credit and you’ll get a $100 gift card for each cabin booked.
Scenic
Between Dec. 2-8, 2024, Scenic is offering bonus savings of up to 35% — up to $1,850 off per suite on the river and up to $6,000 off per suite on yachts — on select 2024-2026 river cruise and yacht departures.
Seabourn
Seabourn’s Black Friday “Sail,” which runs now through Dec. 3, 2024, offers a two-category veranda suite upgrade and a 15% reduced deposit on nearly 370 voyages in 2025 and 2026.
Swan Hellenic
Cruisers can save up to $8,000 on 12 expedition cruises around the world departing between Dec. 2024 and Oct. 2025. Savings are applicable to bookings for balcony staterooms when made between Nov. 25 and Dec. 4, 2024.
Uniworld Boutique River Cruises
Uniworld is launching a 12 Days of Christmas event on Black Friday, unveiling a new deal each weekday starting Nov. 29. They’ll range from 50% off trips to free trip extensions, complimentary suite upgrades and more, and will be available on select sailings.
Victory Cruise Lines
Clients interested in trying out the revived Victory Cruise Lines can save $2,000 this Black Friday season, as well as enjoy a free premium shore excursion in the city of their embarkation (Toronto or Chicago). Applicable voyages depart in April, May, or June. The offer is valid through Dec. 4, 2024 and promo code BLACKFRIDAY must be used.
Virgin Voyages
Virgin Voyages is offering its best-ever holiday promotion with a buy one sailor, get the second at 80% off (or 40% off voyages for two), plus up to $300 in free drinks depending on the itinerary length ($100 for voyages of four to five nights, $200 for six to eight nights, and $300 for nine nights or more). The promotion is applicable to all sailings through 2026 but must be booked between Nov. 13 and Dec. 3, 2024.
Additionally, from Nov. 25 through Dec. 3, 2024, Virgin is offering a $99 (per person, per night) promotion on “Lock It In” rates plus $100 Bar Tab on select sailings when booking a Limited View Sea Terrace, Sea Terrace, XL Sea Terrace, Central Sea Terrace, and RockStar Mega category cabins. Available dates begin in Dec. 2024 and run through Oct. 2025 for sailings in the Caribbean and Europe.
Tours & Packages
African Travel
Until Dec. 31, 2024, couples will receive a $500 credit on all destinations and itineraries when booking with Africa Travel, a luxury safari specialist. The offer applies to new bookings only, with a minimum stay of seven nights and a land value of $6,000 per person.
ALG Vacations
ALG Vacations has updated its 2024 “Black Fri-YAY” deals, with savings up to 65% using promo codes and exclusive nonstop vacation flights (ENVF). The discounts apply to bookings made until Dec. 5, 2024 for travel through Dec. 15, 2025. ALGV brands Apple Vacations, Funjet Vacations, and Travel Impressions are offering discounts, including:
- $500 off with promo code
- $300 off instantly per booking ENVF + hotel packages
For more ALGV Black Fri-YAY deals, visit http://www.algvacations.com/blackfriyay.
CIE Tours
CIE Tours is offering four weeks of Black Friday deals with up to 15% off on all destinations, for a savings of up to $1,750 per couple. The promotion runs in two waves, with different tours included in each wave. The first set of tours on sale are available from Nov. 11 through Nov. 24, 2024. The second set are available on sale from Nov. 24 to Dec. 7, 2024. For more information, visit: cietours.com/offers/black-friday.
Cosmos and Globus
The Globus family of brands are hosting the “From Here to Anywhere Sales Event,” effective from Nov. 9, 2024 to Dec. 13, 2024. Cosmos is offering two Black Friday deals: Guests can save $400 per couple or $200 per couple on select 2025 tours. Globus’ Black Friday savings include $1,000 per couple on select 2025 tours, $300 per couple on select 2025 tours, and $995 fixed airfare to Europe for select tours between March 1 and May 31, 2025.
Collette
Collette’s Black Friday, which offers savings of up to 25% off, runs through Dec. 4, 2024. Travel must be completed between Jan. 1, 2025 and April 30, 2026. Offer code TRAVEL24 must be used by advisors at the time of booking.
Explore Worldwide
Small group specialist Explore Worldwide is offering up to 20% off more than 1,500 select tour departures in 2025. The Black Friday deal launches Nov. 22, 2024 and ends Dec. 3, 2024 for travel through Feb. 1, 2025 to Dec. 31, 2025. The discount applies to land-portion only, and can be combined with loyalty member discounts (restrictions apply).
G Adventures
G Adventures’ 2024 Cyber Sale is now on. Effective Oct. 31 until Dec. 3, 2024, travelers can save up to 30% on more than 400 trips departing by April 30, 2025, or 10% on a selection of trips departing between May 1 and Aug. 31, 2025.
This year, travelers have more options than ever before, with a variety of vacation styles including the new “Solo-ish” Adventures. Featured tour packages that are 30% off include the nine-day Costa Rica Quest, a classic small-group tour, and Thailand: Night Markets & Blue Waters, a 15-day trek for active 18- to 39-year-olds.
Perillo Tours
Italy-specialist Perillo Tours is offering savings of $500 per couple on customized journeys, $500 per couple on select 2025 tours to Italy, as well as savings of $750 per couple on 2025 multi-country tours and all 2025 Greece, Spain, Portugal, and Hawaii tours. The Black Friday promotion is valid for new bookings only made between Nov. 29 and Dec. 6, 2024, for travel between Jan. 1 and Dec. 31, 2025, based on availability. Use promotion codes “BLACKFRI24” for escorted group tours or “IVBLACKFRI24” for Perillo Custom Vacations.
Railbookers and Amtrak Vacations
Until Dec. 8, 2024, Railbookers and Amtrak Vacations are discounting all independent vacations worldwide. Travelers can save up to $600 per couple, depending on length of trip. This offer is combinable with an additional $100 gift card offer, per couple (discount code Holiday100).
Rocky Mountaineer
Through Dec. 5, 2024, Rocky Mountaineer is offering savings of up to $2,000 USD per couple on select 2025 packages. Clients can choose from the company’s “U.S. Rockies to the Red Rocks” route packages (package of five nights or more required in SilverLeaf or SilverLeaf Plus Service) or one of Rocky Mountaineer’s three Canadian route offerings (package of six nights or more required in GoldLeaf or SilverLeaf Service).
Sky Vacations
Until Dec. 10, 2024, travelers can save $500 per couple or $250 for individuals on four popular Sky Vacations programs: India: A Luxury Journey – Mind, Body, and Soul; From Tokyo Towers to Kyoto Temples: Exploring Japan; Korean Serenity: A Wellness and Art Exploration; and Croatia’s Historic and Culture Trails.
smarTours
smarTours has launched its “best sale ever” event. Until Dec. 6, travelers can enjoy up to 30% off more than 300 tours. The offer applies to 2025 tours, new bookings only. Final payment due at time of booking.
The Tour Guy
The Tour Guy is offering a week of savings for Black Friday. From Nov. 26 until Dec. 3, travelers can save 10% on all tours by using the codes BLACKFRIDAY10 and CYBERMONDAY10.
TTC Tour Brands
TTC Tour Brands is offering savings up to 30% on over 350 tours across its portfolio, which includes Trafalgar, Brendan Vacations, Contiki, Costsaver, and Insight Vacations. From now until Dec. 5, 2024, travelers can save 10% to 30% on select 2025 departure dates.
Trafalgar and Insight Vacations are featuring a 15% discount on top itineraries, as well as 30% off one itinerary a day during the sale period. Select Brendan Vacations packages are up to 15% off, while Contiki is offering savings up to 25% on 145 trips. Several Costsaver tours are also discounted during the promotion period.
Hotels & Resorts
Airlie
Get 40% for your clients at this Warrenton, Virginia hotel when booking between Nov. 22 and Dec. 4 for stays through March 31, 2025.
Amrit Ocean Resort
Guests can get 30% off the best available hotel rates at the newly opened Amrit Ocean Resort on Singer Island, Florida from Nov. 22 through Dec. 6 for travel dates through December 2025 (some blackout dates apply).
Arlo Hotels
From Nov. 19 to Dec. 4, travelers can use the code CYBER to get 50% Arlo Hotel stays between Nov. 21, 2024 and Dec. 31, 2025.
Atlantis Paradise Island
This popular Bahamas resort’s Cyber Sale includes 20% off on 2-3 nights, 25% off on 4-5 nights, and 30% off on 6+ nights. The booking window is from Nov. 27 to Dec. 6. The deal is eligible for travel between Jan. 2 and June 30, 2025.
Aqua-Aston Hospitality
Participating Aqua-Aston properties across the Hawaiian islands are offering up to 20% on bookings made between Nov. 19 and Dec. 3 for travel from Nov. 19, 2024 through June 12, 2025.
Body Holiday & Stolen Time (Sunswept Resorts)
These sister wellness-focused resorts in St. Lucia are offering 50% off bookings made from Nov. 24 through Dec. 6 for stays between April 1 and Oct. 31, 2025 with booking code BFCM24.
Casa Chameleon Hotels
This collection of four boutique hotels (including the Relais & Chateaux-member Casa Chameleon at Las Catalinas) on the Pacific Coast of Costa Rica is offering 50% off bookings of three or more nights made between Nov. 22 and Dec. 3, 2024. Travel must be completed between Dec. 1, 2024 and Dec. 20, 2025. Reservations are non-refundable and require full payment at the time of booking. Blackout dates and restrictions apply.
citizenM hotels
At 36 participating citizenM hotels, guests can get 30% off hotel stays between Dec. 15, 2024 and March 31, 2025. This deal begins Nov. 18 for citizenM+ members and Nov. 21 for the general public. From Nov. 18 to Dec. 4, citizenM+ memberships will also be 30% off.
Hilton Los Cabos
Hilton is offering 40% off bookings at Hilton Los Cabos for three-night minimum stays. The deal runs from Nov. 8 through Dec. 6 for travel dates from Dec. 9, 2024 through Oct. 13, 2025.
Hotel Hive
Clients headed to Washington, D.C. can save up to 40% at the boutique Hotel Hive for stays through March 31, 2025. Bookings must be made between Nov. 22 and Dec. 4, 2024.
Hyatt Regency Grand Reserve Puerto Rico
World of Hyatt members get 25% off stays for Black Friday. The sale runs from Nov. 19 through Dec. 9 for stays through April 20, 2025.
Hyatt Regency Maui Resort and Spa
This mainstay Hawaii resort, celebrating its 45th anniversary in 2025, is offering a 45% off sale on bookings made between Nov. 28 and Dec. 3, for stays from Jan. 1 to Sept. 30, 2025, by using code BF2024.
Iberostar Resorts
Guests can save 40% on bookings at participating Iberostar properties in Mexico, the Caribbean, Spain and more, during IHG’s Cyber Sale, which runs from Nov. 21 to Dec. 3. The deal is eligible for stays from Nov. 21, 2024 through Dec. 20, 2025.
Karisma Hotels & Resorts
From Nov. 18 to Dec. 6, guests can save up to 65% off stays at Nickelodeon Hotels & Resorts, Margaritaville Island Reserve Resorts, and Azul Beach Resorts, for travel from Nov. 18, 2024 through Jan. 2, 2027. Deals vary depending on the resort, and some are also offering up to $1,000 in resort credit.
Margaritaville Resort Orlando
The Black Friday promo, from Nov. 28 through Dec. 3, offers up to 30% off room rates and two free provision breakfast combos. These deals are valid for travel from Dec. 1, 2024 through Nov. 20, 2025. Non-refundable, blackout dates may apply.
Park Hyatt St. Kitts Christophe Harbour
World of Hyatt members will get 25% off and non-members 20% off with this Black Friday deal that runs from Nov. 19 to Dec. 9. Eligible stay dates are Nov. 21, 2024 through April 20, 2025.
Preferred Hotels & Resorts
This Cyber Monday, Preferred Hotels & Resorts is rewarding travelers with 35% off and 35,000 I Prefer bonus points. Bookings must be made between Dec. 2 and 4, 2024, for a minimum of three nights at a participating property for travel through March 31, 2025. (Clients who are I Prefer members have access to the sale starting on Nov. 30, 2024.)
Radisson Blu Aruba
From now through Dec. 15, guests get up to 40% off on stays at Radisson Blu Aruba. The deal is eligible for travel from Dec. 1, 2024 through Dec. 20, 2025. Some blackout dates apply.
Rosewood Baha Mar, Bahamas
From Nov. 19 through Dec. 5, guests get 30% and a daily credit of $100 when booking stays through Oct. 31, 2025, with some blackout dates applicable.
Sailrock South Caicos
Travelers can save up to 45% and receive resort credits of up to $400. Guests booking five or more nights between now and Dec. 20, 2024, will receive a $300 resort credit, while those booking stays between Jan. 5 and Dec. 20, 2025, will receive a $400 resort credit. This offer applies to all accommodations except the Patio and Ridgetop Ocean View Suites. Advisors should use Promo Code PBF24.
Sandals & Beaches Resorts
Vacationers can receive up to 65% off and up to $1,500 in credit when booking trips at Sandals and Beaches resorts. Select room categories are also eligible for one free night. These offers are valid now through Dec. 3 for travel through Dec. 3, 2025.
Seven Stars Resort & Spa
The Seven Stars Resort and Spa, located in Turks & Caicos, is brining back its five-day online sales event (advisors can book it direct for clients and receive a 10% commission). From Nov. 29 through Dec. 3, 2024, the resort is offering 35% off oceanfront and ocean view accommodations, plus resort credits of $100 to $300 (depending on length of stay). Travel must be completed between April 21 and Dec. 18, 2025. A three-night deposit is due at the time of booking and is non-refundable.
Sonesta Resort Hilton Head Island
When booking through Dec. 3, 2024, travelers can get up to 20% off by using codes EXHCCYBER, BKCYBER or PLCYBER, for stays through March 31, 2025. They’ll also get 15% off at the resort’s bar with the code CYBER.
Tempo by Hilton New York Times Square
From now through Dec. 31, 2024, Hilton is offering 30% off best available rates at Tempo by Hilton New York Times Square for travel dates from April 1 to Nov. 30, 2025.
The Doyle Collection
Guests can get up to 30% off the best available rates at The Kensington, The Marylebone, The Bloomsbury in London, The Westbury in Dublin, and The Dupont Circle in Washington D.C. when they book from Nov. 19 through Dec. 4 for travel dates through March 31, 2025 (some blackout dates apply).
The Newbury Boston
With booking code BLKFDY, guests get 30% off stays at The Newbury Boston from Nov. 29 through Dec. 6 for stays from Nov. 29, 2024 through Dec. 31, 2025.
The Normandy and The River Inn
These Washington, D.C. hotels are offering 40% off the best available rates on stays until March 31, 2025. The sales runs from Nov. 22 through Dec. 4.
The Windsor Suites
Get 40% for your clients at this Philadelphia hotel when booking between Nov. 22 and Dec. 4 for stays through March 31, 2025.
Viceroy Chicago
From Nov. 19 to Dec. 3, guests get 35% off when they book stays from Nov. 24, 2024 through Dec. 31, 2025.
Virgin Hotels
Virgin Hotels is offering up to 25% off the best available rate with the chance to win an upgrade to Richard’s Penthouse Flat. Each week, two guests will be selected for this exclusive upgrade. The offer is available for bookings made now and can be used for stays at any time of year.
Viva Resorts by Wyndham
It’s “Buy One Get One” at Viva Resorts by Wyndham’s all-inclusive Caribbean and Mexico resorts. When booking between Nov. 25 and Dec. 8, for stays of three nights or more through 2025, the second guest visits for free when traveling with a full-paying adult.
Waymore’s Guest House & Casual Club
Located in East Nashville, this 93-room boutique hotel is offering 40% off Best Available Rates for travel through March 31, 2025 when booked between Nov. 22 and Dec. 4, 2024.
White Elephant Resorts
White Elephant Resorts is offering 20% off bookings of three nights or more at its Nantucket and Palm Beach properties. Bookings must be made between Nov. 29 to Dec. 6, 2024. Travel dates for Nantucket are April 17 to Nov. 30, 2025, while travel dates for Palm Beach are Jan. 1 to April 2025. Advisors must use booking code CYBER25.
Other
Expedia TAAP
Expedia TAAP is offering its biggest sale of the year with discounts of 30% or more on thousands of hotels worldwide. Bookings made between Nov. 19 and Dec. 4, 2024, are valid for travel through Dec. 15, 2025—an ideal chance for travel advisors to secure early bookings for 2025.