2025’s Black Friday Cruise Promotions

by Dori Saltzman November 11, 2025

azamara cruise ship in alaska — Photo: Azamara

Holiday season—and gifting—is just around the corner and cruise lines are ready with a lineup of promotions and value adds that travel advisors can use to get their clients booked for last minute trips this year, as well as next year, and even into 2027.

Atlas Ocean Voyages

Atlas is offering up to 40% off along with a choice of an air credit of up to $2,000 per stateroom OR a one-night pre-expedition hotel or land package OR enhanced Wi-Fi on 20 sailings across the Arctic, Antarctica, the Mediterranean, and Northern Europe. Applicable to new bookings made before Dec. 5, 2025.

Avalon Waterways

From Nov. 9 through Dec. 10, 2025, Avalon is offering up to $3,000 per couple in savings on a selection of 2026 cruises, along with free air and fee pre-paid gratuities (also on select cruises).

Azamara

Azamara’s Black Friday sales offers up to $4,000 off select sailings (converted to local currency) plus up to $500 in onboard credit per stateroom for bookings made from Nov. 18 to Dec. 2, 2025, for travel from Nov. 29, 2025 to Aug. 27, 2026.

Celebrity Cruises

Celebrity is offering Black Friday savings from Nov. 7 through Dec. 8, 2025. Clients can save up to 75% on the second guest in their stateroom, plus up to $700 in extra savings if booked by Nov. 10. Applicable for sailings departing from now through May 10, 2028. The offer is not applicable to Galapagos sailings or on Celebrity River Cruises.

costa toscana cruise ship — *Photo: Costa Cruises*

Costa Cruises

Costa Cruises is offering select departures from November 2025 through May 2026 to Northern Europe the Mediterranean, the Caribbean Canary Islands, and South America starting at $52 per person, per day when booked by Nov. 30, 2025. Featured cruises in the Black Friday sale are offered across eight ships in the fleet for inside, outside and balcony cabins.

Cruise Croatia

Between Nov. 28 and Dec. 12, 2025, cruisers interested in sailing along the Adriatic Coast can save up to $1,000 off per cabin on select 2026 departures between Dubrovnik and Split. Promotion is applicable to new bookings only.

Cunard

From Nov. 12 through Dec. 8, 2025, Cunard is offering up to 40% off and up to $300 in onboard credit on 145 voyages to Alaska, the Caribbean, Europe, and more. The promotion also includes reduced deposits of 50%. Clients booking Grill Suites on Caribbean voyages aboard Queen Elizabeth will also receive complimentary Hotel & Dining Service Charges as an added benefit.

Ecoventura

As the only Relais & Chateaux vessels in the Galapagos, Ecoventura rarely goes on sale, but from Nov. 29 to Dec. 7, 2025, clients can save up to 20% off on select 2026 cruise departures –that’s up to $2,190 in savings per person. For solo travelers, Ecoventura is also offering a solo sail sale with a special rate of $14,963 per cabin, nearly $5,000 in savings. The cruise line offers two distinct seven-night itineraries, which can be taken individually or back-to-back. Cruisers who choose to go on the full two-week expedition will receive an extra 10% off the second week. Valid on new FIT bookings only. Not valid on groups or charters.

Explora Journeys

From Nov. 3 through Dec. 1, 2025, cruisers can save up to 40% across Explora Journeys’ curated Journeys Collection, with only a 5% deposit required to secure their booking. The promotion applies to all suite categories on all sailings.

Holland America Line

Holland America Line’s Black Friday presale runs from Nov. 12 through 19, offering cruisers up to 30% off cruise fares, free prepaid crew appreciation, 50% reduced deposits, and free or reduced third and fourth guests.

Hurtigruten

Hurtigruten is giving travel advisors exclusive access to its Black Friday savings, five days before the promotion opens to the public. From Nov. 11 through Nov. 16, travel advisors can exclusively book the line’s Coastal Express cruises on behalf of their clients at up to 50% off. The promotion opens to all on Nov. 17 and runs through Dec. 3, 2025. Applicable sailings depart from December 2025 to October 2026. The line’s all-inclusive Signature Voyages (the North Cape Line and Svalbard Line) are also included in the Black Friday sale with savings of up to 25%.

HX Expeditions

Through Dec. 3, 2025, HX Expeditions is offering up to 40% off expeditions in 2025/26, as well as select 2026/27 departures. The sale spans expeditions to Antarctica (up to 30% off), Svalbard (up to 35% off), Greenland (up to 25% off), Alaska (up to 30% off), the Galapagos (up to 40% off), and through Northwest Passage (up to 20% off).

Margaritaville at Sea

Margaritaville was first out of the gate this year with a promo that extends from Nov. 4 to Nov. 30 and then again from Dec. 1 to Dec. 8 (for sailings through Oct. 23, 2027). At the core of the promotion is an all-new Cruise+ Bundle, which combines the Ultimate Beverage Chill package (15 alcoholic drinks per day and unlimited non-alcoholic drinks) with the line’s Surf Wi-Fi package. The bundle also includes service charges. Starting at $199 for a two-night Bahamas getaway, the limited-time bundle is only available at the time of purchase for new bookings. During the sale, cruisers can also unlock up to 60% off all cruise fares across the fleet.

MSC Cruises

MSC’s early Black Friday sales runs from Nov. 11 to 13, 2025, providing cruises from $169 on select four-night sailings to the Caribbean and The Bahamas. Offer is valid for U.S. residents only.

Norwegian Cruise Line

From Nov. 4 through Nov. 12, 2025, NCL is offering 50% off all cruises.

Oceania Cruises

From Nov. 5 through Dec. 2, 2025, Oceania Cruises is offering up to 50% off on more than 170 sailings across 2026 and 2027. Examples include 50% off a 10-day Caribbean sailing that includes an April transit of the Panama Canal, 35% off a May 10-day journey through Alaska, and 25% off a May 10-day Eastern Mediterranean voyage, among others.

Princess Cruises

Blue is the new black at Princess Cruises and from Nov. 12 to 24, cruisers can enjoy “Blue Friday” savings of up to 50% off cruise fares, instant savings of up to $250, and complimentary fares for third and fourth guests. Then from Nov. 24 to Dec. 2, cruisers can take advantage of instant savings of up to $800. Princess’ past guests have early access to book this instant savings offer immediately. Princess has special marketing assets for this promotion available to travel advisors.

Riviera Travel

Riviera Travel is offering cruises starting at just $1,999 from Nov. 17 through Dec. 5, 2025. The river cruise line is also offering complimentary onboard credit on every 2026 sailing.

Royal Caribbean

From Nov. 7 through Dec. 8, 2025, Royal Caribbean is offering up to $1,000 off cruise fares, plus third and fourth guests in a stateroom sail free. Clients can also save up to 50% off onboard extras including drink packages, Internet, and excursions on qualifying purchases made during the sale for a booked sailing. (All savings vary by stateroom category and itinerary length.)

Also part of the Black Friday promotion is the availability of an exclusive “The All-in Package,” which for $109 per person, per day includes unlimited deluxe beverages, unlimited specialty dining, and streaming Wi-Fi.

Scenic Group (Scenic Luxury Cruises & Emerald Cruises)

Scenic Group is kicking off its biggest sale of the year on Nov. 17. Running through Dec. 1, 2025, clients can take advantage of 2-for-1 fares, plus savings of up to 35% and bonus savings of up to $500 per person, and free single supplements – all across select 2025 to 2028 river and ocean sailings on Scenic Luxury Cruises.

On Emerald Cruises, clients can take advantage of 2-for-1 fares plus free airfare, up to $1,000 in suite savings, up to $300 bonus savings, and free single supplement on ocean yacht and river cruises.

Seabourn

Through Dec. 2, 2025, Seabourn is offering value-added benefits on select 2026 and 2027 ocean and expedition voyages across all seven continents including up to $2,000 shipboard credit per suite for those staying in Penthouse and Premium suites; up to $1,000 shipboard credit per suite in Oceanview or Veranda suites on select cruises and expeditions to Alaska, Europe, the Arctic, and the Kimberley in Australia; and a two-category Veranda suite upgrade.

Silversea Cruises

From Nov. 11 through Dec. 2, 2025, Silversea is offering a Black Friday sale on more than 900 sailings, with up to $10,000 in savings per suite on expedition voyages and up to $6,000 in savings on classic voyages. During the promotion, clients can also secure their booking with reduced deposits, starting at 15%.

s.s. elizabeth river cruise ship — *Photo: Uniworld*

Uniworld Boutique River Cruises

Uniworld is bringing back its 12 Days of Christmas Event on Black Friday, with daily savings and surprises ranging from 50% off cruises to free trip extensions waived single supplements, and more. A new offer will be unveiled each weekday for 12 days, with the first deal unveiled on Nov. 28. Offers will be valid for travel on select sailings in 2026. Advisors can check for each day’s savings at Uniworld.com/12days.

Variety Cruises

From now through Dec. 5, 2025, your clients can save up to 50% on select 2025/26 winter and summer time small-ship cruises to destinations in the Mediterranean and Adriatic, the Seychelles and Cape Verde, and the islands of French Polynesia.

Virgin Voyages

Starting Nov. 3 and running through Dec. 4, 2025, Virgin Voyages is offering a buy one “Sailor,” get the second at 80% off, plus up to a $400 bar tab. Select sailings are also available for just $99 per person, per night – the lowest fares the brand has ever offered. Applicable voyages for the Black Friday promotion are available through 2027. Examples include a seven-night RT Miami sailing to San Juan, the Dominican Republic, and Bimini; a five-night RT NYC sailing to Bermuda; and a seven-night RT Barcelona sailing to Rome, Cinque Terre, Cannes, and Ibiza.

Windstar Cruises

From Nov. 18 to Dec. 16, 2025, Windstar Cruises is offering its “Thankful for Travel” promotion, which adds a complimentary All-Inclusive Upgrade for anyone booking a future voyage. Worth $1,350 per couple, the package includes select drinks, Wi-Fi, and gratuities. The offer covers every Windstar voyage through March 2027.