Carnival Cruise Line Enhances Loyalty Program for Travel Advisors

Carnival Cruise Line is replacing its Loyalty Rocks! travel advisor loyalty program with an expanded Funnel Faves program, bringing new rewards, training, and engagement together under one enhanced experience.

The now-new Funnel Faves Advisors Rewards Program features a refreshed digital experience with new ways for advisors to earn rewards, access training, and engage with Carnival year-round through exclusive redemption opportunities and other benefits.

The Funnel Faves Advisor Rewards Program is accessible through GoCCL.com and features an updated homepage with improved navigation, making it easier for advisors to enter bookings, access training, and find the resources they need to grow their business with Carnival.

“Travel advisors are at the heart of great vacations and everything we do,” said Janet Wygert, senior vice president of trade sales and marketing. “Funnel Faves was created to recognize the incredible impact travel advisors have on our business and the experiences they help create for our guests. By expanding the program, we’re making it even easier for advisors to connect with Carnival, access valuable resources and be recognized for their continued partnership.”

To celebrate the expanded Funnel Faves experience, Carnival is introducing Funnel Faves Double Points Week, a limited-time promotion running July 20–26, 2026. Advisors who opt in through GoCCL.com during the promotional period will earn double reward points on all eligible bookings submitted during the promotion with the opportunity to earn up to 1,000 bonus points. Complete promotion details and terms are available on GoCCL.com.

Carnival is also expanding the rewards catalog with new exclusive Funnel Faves branded items, responding to strong interest from the travel advisor community. As a special thank you to advisors, all new items will be available through Aug. 20, 2026, at half-off points redemption pricing. Throughout the year, travel advisors can earn points through eligible bookings, Learn & Earn training, bonus promotions and other engagement opportunities as part of the Funnel Faves experience.

Since launching in Summer of 2025, Funnel Faves has continued to grow as Carnival’s platform for recognizing and engaging the travel advisor community. Through initiatives such as expanded ship tours, Seminars at Sea, and Partners in Paradise, Carnival has created more meaningful ways for advisors to experience the Carnival product and access resources to grow their business.