Sea Cloud Cruises Strengthens North American Leadership

Sea Cloud Cruises has promoted two of its leadership executives to elevated roles designed to grow its North American presence and sales.

As CEO of North America, Mirell Reyes will oversee all sales, marketing, and communications in the region. She will report to newly appointed global chief operating Victoria Seidel, who is based in Germany.

Kevin Smith will step into the role of chief sales officer and will lead North American sales, as well as take on responsibility for global consortia partnerships.

Reyes and Smith joined Sea Cloud Cruises in mid-2023, tasked with growing the brand in North America. Since then, Sea Cloud has earned preferred-supplier status with both Signature Travel and Virtuoso. The duo also elevated the experience further with the addition of Cultivated Journeys, which bring shipboard enrichment focused on culture, culinary, art, wellness and history to the ships. They were also involved in the decision to move the brand to all-inclusive pricing, including shore excursions, as well as in the development of new Exclusive Cultural Immersions and Signature pre and post stays in Istanbul, Marrakesh, and Panama City.

“We are proud of the leadership, strategic vision, and commitment to excellence Mirell and Kevin continue to display as Sea Cloud Cruises expands its presence in the North American market and strengthens global partnerships,” Seidel said. “We have full confidence in their ability to continue driving growth and upholding the unparalleled standards of our brand, which dates back to 1931 and Marjorie Merriweather Post.”