GDS Use is Growing

A recent study of more than 650 agents from 34 countries found that travel agents are using Global Distribution Systems (GDS) more than ever before.
The 2013 Bi-Annual Global travel agent GDS Study, conducted by market research firm Phoenix Marketing International in partnership with TravelClick, surveyed travel agents worldwide that use Amadeus, Galileo, Sabre and Worldspan. According to the study, GDS is one of only two channels that agents are using more than in the past, with agents increasing their GDS usage up by 14% from 2011. The only other channel to grow was hotel/chain websites, which increased 3 percent. Travel agent usage of all other channels (including other agent booking tools, telephone to hotel/CRO, travel mega-sites, general hotel directories and direct mail/fax) shrank in the last two years by 21%.