Michael Pihach Appointed as VP & Editor-in-Chief of Travel Market Report Canada

A familiar face in travel trade media is joining the Travel Market Report Canada team.

Michael Pihach has joined the company as vice president and editor-in-chief, effective October 1.

The news marks the next stage in TMR’s Canadian investment, driven by more than a decade of success with the Travel Market Place shows, the nation’s leading travel trade conferences.

TMR Canada and TMR Quebec were launched as standalone brands in early 2025, and since then, the company has seen its readership and influence quickly develop into a market leader, thanks in part to the publication’s laser focus on being “The Voice of the Travel Advisor.”

That process will be accelerated by the hiring of Pihach, whose tireless efforts have made him a highly-visible and respected player in the Canadian travel trade scene.

In his new role, Pihach will lead TMR Canada’s editorial strategy and content direction, overseeing news coverage, features, interviews, video and other digital storytelling across the brand’s platforms. He will work closely with TMR’s editorial and business teams to grow the publication’s Canadian presence, expand its industry relationships and develop content that speaks directly to the needs of travel advisors.

He will also represent the brand at major industry events and help develop editorial initiatives and opportunities as Travel Market Report continues to expand in Canada.

“I’ve worked with Michael in the past and I’m very excited to do so again. This is an exciting development for our team,” John Kirk, EVP and chief editorial officer for TMR Canada, said.

“Michael produces incredible content and has an unparalleled network throughout all aspects of the industry, both in Canada and internationally,” Kirk added. “The combination of his proven expertise and TMR’s culture of innovation and collaboration sets the stage for some truly exciting results, positioning TMR as the premier trade media outlet in the country.” 

As a respected journalist and digital storyteller, Pihach brings more than 20 years of experience spanning print, digital and television, with a career that includes roles at CBC and CTV.

His background in content creation and audience engagement will complement TMR’s innovative approach and help drive new opportunities for the brand. For several years, Pihach has focused his talents on telling the stories of Canada’s travel advisors and suppliers across written, video and digital platforms.

“For more than a decade, I’ve made it my mission to bring the voices of Canadian travel professionals to the forefront of my reporting, so joining Travel Market Report, the ‘Voice of the Travel Advisor,’ feels like a natural next step,” said Pihach. 

“I’m looking forward to connecting with travel advisors across Canada to learn more about their businesses, the challenges they’re navigating and, most importantly, their success stories. I’m especially excited to do that face-to-face at Travel Market Place conferences across the country.”

“There’s a lot of exceptional talent on this team,” Pihach added. “I’m excited to get started and see the great things we can achieve together.”

Pihach can now be reached at mpihach@travelmarketreport.ca.