Orbitz Acquires Travelocity Partner Network

Orbitz Worldwide acquired the assets of Travelocity Partner Network and will fold it into its own Orbitz Partner Network. The Travelocity network, previously known as World Choice Travel, consists of a private-label program that allows partners to sell Travelocity’s products under a company’s own brand; a hotel-only private-label options, and the Travelocity Affiliate program, which pays commission for customer referrals.

Orbitz is acquiring TPN’s customer base and technology, but eventually all business will be on the Orbitz Worldwide global platform. Sabre, Travelocity’s owner, previously sold Travelocity Business to BCD Travel and outsourced  non-marketing functions to Expedia.