Princess Details New Ad Campaign

Princess Cruises is launching a new $20 million advertising campaign featuring a series of TV, print and radio ads. The campaign marks Princess’ return to TV and radio after more than a decade. Their new commercials will launch during the Critics’ Choice Movie Awards Red Carpet show on Jan. 16.

A Princess rep confirmed that all print, TV and radio ads will feature the language “Contact your travel agent, call 1-800-Princess or visit princess.com.” You can check out the new TV spots here.