Travel Market Report’s Black Friday Showcase: 8 Black Friday Highlights for Advisors

by Travel Market Report November 24, 2025

It’s that time of year again, and the TMR team has partnered with eight valued clients to spotlight their top Black Friday offers for travel advisors. We’ve gathered the standout promotions across the industry and put them all in one easy place for you to review and share with your clients.

A special thank-you to our sponsors — Globus family of brands, Hurtigruten, CIE Tours, TBO, Riviera Travel, Travel Answers Group, HX Expeditions, and AAT Kings — for providing these exclusive insights.

From Here to Anywhere: Black Friday Offers Built for U

The From Here to Anywhere Black Friday Sale is here, giving you one more opportunity to drive bookings and boost commissions before year-end. With the Globus family of brands, you can turn these savings into new sales momentum and higher earnings.

Book by December 10, 2025, and take advantage of these offers designed to help you finish the year on top:

Globus – Save up to $500 per person on select 2026 vacations worldwide

Globus Escapes – Save up to 30% on select 2026 & 2027 Europe tours

Cosmos – Save up to $250 per person on select 2026 vacations worldwide

Avalon Waterways – Free Prepaid Gratuities PLUS FREE Air OR Save $1,500 per person on select river cruises

Each booking brings value to your clients and opportunity for you, with strong commissions across the Globus family of brands portfolio.

Black Friday savings end December 10, 2025. Learn more and access full offer details here.

Experience The Very Best of Norway with Hurtigruten

Black Friday is here, and it’s the perfect time to help your clients experience the very best of Norway with Hurtigruten. This year’s offers deliver exceptional value and give you more ways to match every client with the voyage that fits their travel style, interests and budget.

Your clients can save up to 50% on our Original Coastal Voyages, the storied route that has connected Norway’s coastal communities for more than 130 years. These voyages are ideal for travelers seeking an authentic, deeply local experience. With year-round departures, flexible voyage lengths and access to 34 ports, Coastal Voyages are an easy recommendation for clients who want to feel part of the coastline rather than simply visit it.

For clients looking for a more elevated, curated adventure, Hurtigruten’s Signature Voyages are now up to 25% off. These premium sailings offer all-inclusive food and drink, award-winning cuisine, longer time in port and an expanded Expedition Team. Designed for comfort, connection and deeper discovery, Signature Voyages deliver a seamless experience from ship to shore.

Within this collection, The North Cape Line sails during the winter months and brings guests to the very top of Europe, offering some of the best opportunities to witness the Northern Lights. With extended time in key destinations, rich storytelling and a warm, premium onboard atmosphere, it is an ideal choice for clients seeking an inspiring Arctic journey.

The Svalbard Line, offered during the summer season, carries guests into the High Arctic between mainland Norway and the remote archipelago of Svalbard. This voyage showcases the glow of the Midnight Sun, wildlife-rich shores and the profound stillness of the Arctic. It is a standout option for explorers who want something truly rare and extraordinary, paired with the same elevated Signature Voyage experience throughout.

This year’s Black Friday offers give you the flexibility to present three distinct ways to experience Norway, each with its own identity, appeal and exceptional value. To support your sales efforts, we have created dedicated Black Friday Approach Guides content that you can personalize and share directly with your clients. Now is the perfect moment to reconnect, spark fresh excitement and guide your clients toward the Norwegian adventure they have been dreaming about.

For more information, visit Hurtigruten.com

Save Big with The CIE Tours Black Friday Sale

There’s still time for clients to save big with the CIE Tours Black Friday Sale, running through December 2, 2025. Travelers can save up to $2,000 per couple on guided vacations to Ireland, Scotland, England, Wales, Iceland, Italy, and Spain—with no blackout dates for maximum flexibility.

The sale features 22 featured itineraries, including the popular Scottish Clans & Castles tour—a 10-day journey through the Highlands visiting Glasgow, Edinburgh, St Andrews, and the Isle of Skye, with castle visits, whiskey tastings, and plenty of photo-worthy stops. In addition to these featured tours, Custom Private Driver itineraries are also included in the sale, offering a personalized way for clients to explore Europe with expert guidance and flexibility.

Every trip includes the CIE Tours Inclusive Advantage, covering accommodations, transportation, sightseeing, admission fees, and most meals in one upfront price—free of hidden extras and fully commissionable, making it easy to sell and earn.

Share this limited-time offer with your clients and help them plan a 2026 vacation they’ll never forget. Turnkey marketing tools and ready-to-share content are available in the Travel Agent Marketing Resources. Learn more at cietours.com/blackfriday or call 1-800-243-8687. For Private Driver itineraries, call 1-888-467-2685 to connect with a CIE Tours expert.

TBO Announces Its Biggest Black Friday SALE!

TBO.COM, the leading travel booking platform for Travel Advisors, has announced its biggest TBO Black Friday SALE featuring discounts up to 70% offers and freebies on over 800+ of hotels worldwide.

The Black Friday Sale features exclusive deals on popular hotels including Royal Resorts in Mexico, Hilton Hotels across the USA and Europe, Grand Fiesta Americana Coral Beach Cancun, Fiesta Americana Punta Cana, Bourbon Residence Barra da Tijuca, Live Aqua Beach Resort Cancun, and many more. Covering both Cyber Monday and Travel Tuesday which applies to bookings made between 14 Nov and 5 Dec 2025 and are valid for travel through Dec 2026.

TBO is running this campaign for 3rd year in a row with the purpose to offer an opportunity for Travel Advisors to secure early bookings for 2026.

As a part of the popular TBO Rewards program all bookings can earn rewards for each dollar spent. All new customers registering on the platform will earn 250 points after their first booking during this period.

TBO has over 160,000 travel advisors registered globally, offering access to wide-ranging inventory of over 1 million properties apart from Air, Cruise, Rail, Transfers and Sightseeing. The company recently launched its AI assisted Itineraries product which allows Advisors to create, customize and share Itineraries to its clients. It’s technology and tools allow advisors to make self-serve booking changes, with easy and flexible payment options including – split payments, Book now pay later and touchless transactions that saves them time with answers to common questions. Its human-first 24/7 service makes it unique. Register now to unlock the offers. For more information, visit www.tboholidays.com.

Makes Luxury River Cruising More Rewarding With Riviera Travel

For a limited time only, our Black Friday Sale makes luxury river cruising even more rewarding. Between November 17 and December 5, book your next voyage and enjoy:

River cruises starting from just $1,999
Free on-board credit on all 2026 sailings
Free drinks from 10am to midnight on every 2026 & 2027 cruise

Don’t miss this chance to lock in your future adventure at an unbeatable value. Sail into breathtaking destinations with extra savings and exclusive perks – only available this Black Friday. Learn More

Travel Answers Group Launches “Passport to the World” – A Value-First Global Sale for Advisors and Travelers

Travel Answers Group has unveiled one of this season’s most compelling Black Friday travel opportunities with the debut of Passport to the World, a curated global sale designed for U.S. travel advisors and value-driven travelers. Running November 24–December 19, the event shifts away from traditional deep-discount promotions and instead focuses on maximizing value through premium, air-inclusive itineraries spanning Asia, Africa, Europe, Australia, New Zealand, and the world’s most sought-after island escapes.

Each itinerary in the collection includes return international airfares, deluxe or superior accommodations, private transfers, and curated local experiences, a design that simplifies the advisor workload while elevating the client experience. Every package is also 100% customizable, offering advisors a turnkey starting point that can be tailored to meet their clients’ needs.

Among the standout combination journeys featured this season are:

Each itinerary blends essential highlights with authentic cultural touchpoints, from gourmet hawker-center tastings in Singapore to safari adventures in South Africa and alpine luxury in Queenstown.

As a Black Friday exclusive, travelers booking any qualifying Australia itinerary will also receive a two-night Tangalooma Island Escape at no additional cost*, adding $567 in extra value and reinforcing Travel Answers Group’s commitment to enhancing the experience rather than simply reducing the price.

Advisors can explore the full list of air-inclusive itineraries and Black Friday value offers at the official sale hub.

Black Friday With HX Expeditions: Up To 40% Off All-Inclusive Expedition Cruises

HX Expeditions has launched its strongest Black Friday promotion to date, offering up to 40% off select 2025/26 itineraries and selected 2026/27 departures. This limited-time offer, available until December 3, 2025, gives travel advisors an exceptional opportunity to drive year-end and early-season bookings across the growing expedition category.

Advisors can now promote deep savings on some of the world’s most sought-after destinations, including Antarctica, the Galápagos, Svalbard, Greenland, Alaska, Norway, and the legendary Northwest Passage. With discounts ranging from 20% to 40%, this campaign opens the door for clients who have been waiting for the right moment to book a bucket-list expedition.

These all-inclusive journeys—covering daily landings, immersive excursions, lectures, Science Center access, meals, drinks, and gratuities—offer significant value, especially for luxury-adventure clients seeking meaningful, educational travel experiences.

Top offers include:
• Galápagos – up to 40% off, from $6,009
• Norway – up to 35% off, from $3,987
• Antarctica – up to 30% off, from $9,918
• Alaska – up to 30% off, from $4,053
• Greenland – up to 25% off, from $8,045
• Northwest Passage – up to 20% off, from $21,262

Advisors can confidently position these promotions thanks to HX’s 130-year legacy of exploration, its fleet of modern hybrid-powered ships, and its commitment to sustainability and science-led travel. Guests booking 2026 sailings also become part of HX’s 130-year anniversary celebrations, adding additional value and exclusivity.

With unprecedented savings, strong consumer demand for meaningful adventure, and all-inclusive pricing, HX’s Black Friday campaign offers advisors a powerful, margin-friendly opportunity to close high-value expedition bookings before year-end. Learn More

Save Up to 20% On Selected Classic & Small Group Tours with AAT Kings*

For a limited time, unlock AAT Kings best Black Friday offers and help your clients see Australia and New Zealand their way. Around every corner lies a new wonder — from wild landscapes and rich cultures to local flavours and unforgettable moments. Whether your clients choose the memorable highlights of a Classic Group tour or the deeper discoveries of a Small Group Tour, every journey is thoughtfully designed to inspire and stay with them long after they return.

Help your travellers discover iconic destinations with ease and comfort. Our expert travel directors will guide them through New Zealand’s stunning landscapes — from the mirror waters of Piopiotahi/Milford Sound to the starlit skies of Lake Tekapo. In Tasmania, let them wander the fragrant fields of Bridestowe Lavender Estate or soak in Hobart’s lively harbourside charm.

Don’t miss out — AAT Kings Black Friday offers are here for a short time only! Learn More