Crystal Cruises Revamps Its Agent Web Site
by Michèle McDonaldCrystal Cruises revamped its travel agent Web site at crystalcruises.com/agent to include a new Custom Marketing Center, a one-stop online shop that allows agents to personalize, print and mail their own marketing collateral to their selected client lists.
Designed as a user-friendly and comprehensive marketing and sales resource, the agent site also introduces a cruise calendar specifically designed for agents to provide cruise dates, cruise numbers, embark/debark ports and lead fares in a concise format.
The site also provides access to the Priority Check-in & Planning Center, a new online tool where agents can book confirmed reservations for specialty dining, spa appointments, shore excursions and other activities for their clients.
The new agent site incorporates Crystal’s existing agent-friendly CruiseBuilder, E-mail Builder, Crystal Cruises Academy and links to line’s latest promotions. It provides a range of support materials such as an online marketing kit with detailed promotional flyers, value and comparative “cheat sheets,” plus information about enrichment programming, product developments and other new offerings.
