Search Travel Market Report

mainlogo
www.travelmarketreport.com
U.S.A.
English
Canada
English
Canada Quebec
Français
  • News
  • Packaged Travel
  • Cruise
  • Hotels & Resorts
  • Destinations
  • Retail Strategies
  • Air
  • River Cruise
  • Training & Resources
" "

Southwest To Use Amadeus Altea for Domestic Reservations

by Michele McDonald  May 06, 2014

Southwest Airlines signed a contract to implement the Amadeus Altéa reservations solution to support its domestic services.

Amadeus has been a leading contender for the job, having migrated the carrier’s international flights to Altéa in January.

The carrier has been taking reservations for those services since that time. In the airline’s most recent earnings call, Southwest chief Gary Kelly described the system’s performance as flawless.

Southwest will begin flying the international routes on July 1.

Move to one res system
Southwest and Amadeus said they will work on moving to a single reservations system “over the next few years.”

Currently, Southwest uses three systems: Altéa for international flights, Navitaire’s Open Skies for AirTran flights, and a version of Sabre SAAS for domestic Southwest flights, which represent the bulk of its operations.

The AirTran brand will sunset at the end of this year; by then, former AirTran flights will have been converted to Southwest.

GDS participation?
The deal with Amadeus does not include participation in its GDS, but a Southwest spokeswoman said, “We remain interested in Amadeus’ GDS capabilities, and conversations are ongoing.”

Should Southwest choose to participate in the GDS, Amadeus subscribers will have certain advantages.

Airlines that distribute via the Amadeus GDS and that are hosted on Altéa essentially share the same real-time platform with Amadeus subscribers worldwide, a spokeswoman said.

That gives Amadeus travel agencies seamless integration with Altéa carriers’ reservation, inventory and check-in systems due to shared PNR information, fares and ticketing systems, she added.

For example, a single PNR is shared by both the airline and agent, so if either side makes changes to the reservation, the other has access to see all changes. An agent can keep their customers better informed on flight changes, aircraft details and other items that are subject to change, the spokeswoman said.

Largest airline IT partner
Southwest is the largest carrier of domestic passengers in the U.S. When the Altéa deal is implemented, Southwest will become Amadeus’ largest airline IT partner worldwide in terms of passengers boarded.

In a statement, Sabre said it remains under contract to be compensated through Dec. 31, 2016, for continuing to provide reservations services for all Southwest domestic flights.

In 2013, Southwest’s reservations system contributed approximately 1% of total Sabre revenues and 3% of adjusted EBITDA, it said.

  
  
" "

MOST VIEWED

  1. Princess Cruises Adjusts Future Deployments in Response to Customer Research
  2. Black Friday Travel Deals: Sales & Promos Roundup for 2025
  3. Norwegian Cruise Line Reverts Back to “Free at Sea”
  4. 2025’s Black Friday Cruise Promotions
  5. U.S. Flight Cancellations Surge as FAA’s 10% Cut Escalates Amid Government Shutdown
  6. 9 New All-Inclusive Resorts in the Caribbean and Mexico Opening in 2026


" "
TMR Subscription

Subscribe today to receive daily in-depth coverage from all corners of the travel industry, from industry happenings to new cruise ships, hotel openings, tour updates, and much more.

Subscribe to TMR

Top Stories
Perillo Travel VR Rebrands to Travel World
Perillo Travel VR Rebrands to Travel World

The company is expanding on its role to provide a 360-degree virtual reality distribution platform, along with a myriad of marketing tools for the travel industry.

Bedsonline Overcomes Growing Pains
Bedsonline Overcomes Growing Pains

The brand’s new integrated online booking system now has triple the amount of hotel inventory and travel ancillaries, and enhanced filters to make searches easier for advisors.

Travel Advisors Have a Love/Hate Relationship with Google
Travel Advisors Have a Love/Hate Relationship with Google

Some fear it for its potential to replace them. Some are annoyed because it provides consumers with incomplete information. Others love Google for all of its cool tools.

Legacy Travel Drives Sales Leads with Video Marketing
Legacy Travel Drives Sales Leads with Video Marketing

With a mix of tools, talent and tenacity, co-owner Cathi Banks and her agents are becoming travel celebrities, while the agency is growing its sales.

CRM: What It Is and Why You Need to Master It
CRM: What It Is and Why You Need to Master It

Large travel companies use customer relationship management (CRM) tools to target clients with the right offer at the right time. Advisors should, too. The first of a three-part series.

Americans Love Travel Agents and Want Them on Their Smartphone, Survey Says
Americans Love Travel Agents and Want Them on Their Smartphone, Survey Says

A Travelport survey says agents are competitive with other forms of booking, and a sizable portion of consumers wish advisors would take a bigger leap into the digital age.

TMR OUTLOOKS & WHITE PAPERS
View All
industry insider
industry-insider.jpg
https://img.youtube.com/vi/tLfhEqdUroo/0.jpg
The Real Value of Trip Insurance (And How to Talk About It With Clients)
Advertiser's Voice
Curate Your Client’s Vacation in The Palm Beaches, Florida
" "
About Travel Market Report Mission Meet the Team Advisory Board Advertise Syndication Guidelines
TMR Resources Calendar of Events Outlook/Whitepapers Previous Sponsored Articles Previous This Week Articles
Subscribe to TMR
Select Language
Do You Have an Idea Email
editor@travelmarketreport.com
Give Us a Call
1-(516) 730-3097
Drop Us a Note
Travel Market Report
71 Audrey Ave, Oyster Bay, NY 11771
© 2005 - 2025 Travel Market Report, an American Marketing Group Inc. Company All Rights Reserved | Terms and Conditions
Cookie Policy Privacy Policy Manage cookie preferences