Travel agents report that sales for summer 2012 are strong – despite economic uncertainty and continued price-sensitivity among clients. Interest in Europe is strong, even with high airfares. River cruises, in Europe and Asia, and all-inclusives are among the hottest vacation trends.

The gyrations of the economy, along with noise generated by the presidential election, will figure prominently – for better or for worse – in travel agency business during 2012, say agency group leaders. Air fares could be a big challenge, but river cruises and groups hold big potential.

Travel-related mobile apps are a hot consumer item. But travel sellers have been slow to enter the mobile arena. Now, at last, apps designed specifically to facilitate agent-client communications are getting off the ground. Agency marketing groups are leading the way.

The explosion in popularity of smartphones and tablets holds tons of potential for travel agents, offering new and powerful ways to engage with clients and add value. Travel tech experts discuss why agents should waste no time getting on board with mobile and how to begin.

Speculation is widespread that American Airlines could be the next major carrier to file for bankruptcy protection, but for most agents it’s business as usual. However, one agent is giving clients a disclaimer before booking AA. That’s not a bad idea, one attorney said.

In the midst of continuing economic jitters, cruise lines are offering an unusually high number of discounts and tactical promotions this fall. Should travel sellers be worried about a softening market, or are the promotions actually driving more business?