Loyalty may not be a total thing of the past but it’s definitely an endangered species, says marketing guru Mike Marchev. That means that responding to clients quickly is more important than ever.

There’s a skill to spotting opportunities in the marketplace, says sales marketing expert Mike Marchev. In his latest column, Marchev says opportunities are everywhere although very few travel sellers spot them—no less take advantage of them.

Marketing expert Mike Marchev believes sales is more of an art than a science. In his latest column, Marchev outlines seven areas that travel professionals need to practice daily to become ‘artists’ in their craft.

Marketing guru Mike Marchev offers a different take on the familiar, “If you can’t make it in America, you can’t make it.” Marchev believes, “If you can’t make it in the travel business, you can’t make it.” In his latest column, he tells agents why.

Marketing pro Mike Marchev finds a new way to look at the “Business Trip.” Despite its trials and tribulations, it can be a great opportunity to exhibit a positive attitude.

Visibility leads to credibility. And credibility leads to trust which leads to success, says marketing pro Mike Marchev. Marchev advises travel professionals become more visible; it’s a strategy that will pay attractive dividends.

Sales guru and entrepreneur Mike Marchev cautions travel professionals to beware of what they read—good or bad. So-called authorities needn’t raise—or lower—your enthusiasm for your business. The only thing you can control is ‘you.’

‘I know’ is a simple phrase, uttered millions of times a day. Sales guru Mike Marchev says travel professionals do ‘know.’ But at the start of a new year, the issue for them is ‘practicing and benefiting’ from what they know.

Having clients’ trust is critical to travel professionals’ success, says marketing guru Mike Marchev. But how to earn it? Try these three ways, he says.

Sales guru and entrepreneur Mike Marchev has been his own boss for more than thirty years. He may not have ‘seen it all,’ but he’s seen quite a bit and he’s got some advice for the self-employed.