Social media is really about creating connections with your fans or followers. Travel sellers who understand how to do that have a better chance of success marketing with social media. Here’s how you can get there too.

At some point, most people run out of ideas to promote their business on social networks. Social media expert Sophie Bujold shares eight tips for when you need a little extra online inspiration.

Despite their best intentions, many travel businesses unknowingly sabotage their social media efforts. Here are four common mistakes they make—and how to avoid them.

Are your social media efforts helping you connect with the right prospects? Social strategist Sophie Bujold asks four simple questions that will help agents engage effectively with their ideal clients.

With a bit of direction, a student intern can help your travel agency get way ahead in its social media efforts. Here are four social media projects that are perfect for a summer intern.

Don’t let the blog posts you write go to waste, says social strategist Sophie Bujold. Travel agents should be sharing their blog posts across multiple social media platforms.

Don’t let the blog posts you write go to waste, says social strategist Sophie Bujold. Travel agents should be sharing their blog posts across multiple social media platforms.

Don’t let the blog posts you write go to waste, says social strategist Sophie Bujold. Travel agents should be sharing their blog posts across multiple social media platforms.

Facebook’s latest updates are generating a lot of buzz, and it’s clear the free social media ride is slowly disappearing, says strategist Sophie Bujold. Here are three critical lessons for agents.

Facebook’s latest updates are generating a lot of buzz, and it’s clear the free social media ride is slowly disappearing, says strategist Sophie Bujold. Here are three critical lessons for agents.