After a nationwide search, the Alaska Travel Industry Association (ATIA) has named Jillian Simpson as its next president and CEO. Simpson has worked in the Alaska tourism industry for more than 20 years, including from 2004 to 2021 at ATIA.
"We have no doubt that Jillian is the ideal person to lead the association and continue the work to unite our industry," said ATIA Board chair Craig Jennison. "Her ability to step into this role and immediately understand the different facets of our industry, from cultural tourism to cruising to sustainable tourism, is invaluable."
Simpson started at ATIA in 2004 as director of travel trade and marketing. In 2013, she transitioned to overseeing ATIA's membership and tourism policy initiatives and was promoted to vice president in 2016.