Search Travel Market Report

mainlogo
www.travelmarketreport.com
U.S.A.
English
Canada
English
Canada Quebec
Français
  • News
  • Packaged Travel
  • Cruise
  • Hotels & Resorts
  • Destinations
  • Retail Strategies
  • Air
  • River Cruise
  • Training & Resources

Virgin Voyages’ Fourth Ship Is Finally Coming

by Dori Saltzman  May 01, 2024
Virgin Voyages’ Fourth Ship Is Finally Coming

Photo: Virgin Voyages

Virgin Voyages’ fourth ship, Brilliant Lady, will finally hit the high seas in September 2025, more than a year and a half after it was supposed to launch. The ship will debut in New York City, before heading out on a North American tour with sailings of up to 14 nights that head to Bermuda, Canada, through the Panama Canal, Mexico, and to Alaska, and out of ports that include New York City, Miami, Los Angeles, and Seattle.

“Virgin Voyages started as a simple idea for me and has blossomed into the world’s top cruise line with a full fleet of ships,” said Sir Richard Branson, founder of Virgin Group. “This ship is going to be brilliant in every possible way, and that includes the incredible new places we can travel to.”

Virgin Voyages’ CEO Nirmal Saverimuttu added, “Virgin fans have been asking for yeas if we’d consider sailing from places like New York, Los Angeles, or Alaska, so it’s wonderful to give our Sailors and First Mates what they wanted: fresh itineraries spanning North America from five to 14 nights in length with new experiences…”

While the ship will be mostly familiar to anyone who has cruised on the line’s current three ships, it will have an adapted frame so that it can sail through the Panama Canal and navigate Alaska’s waterways.

Brilliant Lady’s inaugural journey will be Sept. 5, 2025 from New York City. The ship will sail five voyages from NYC to either Bermuda or New England/Canada, before repositioning to Miami for 17 voyages to the Caribbean, including special sailings to the ABC Islands. Following this, Brilliant Lady will sail a 16-night cruise in March 2026 transiting the Panama Canal and onto Los Angeles. From Los Angeles, the ship will sail four journeys (commencing April 17, 2026), before repositioning to Seattle for a season of Alaska sailings from May 2026 to September 2026.

Guests previously scheduled to sail on Brilliant Lady before it was delayed will be given priority access to book a cruise on Brilliant Lady.

  
  
Related Articles
Sean Russo est nommé directeur des ventes pour le Canada chez Virgin Voyages
Virgin Voyages’ Sean Russo Promoted to Director of Sales, Canada
Virgin Voyages Brings AI to Travel Advisors Through Canva
Virgin Voyages Brings Enhanced Canva Tool to Travel Advisors
Virgin Voyages Offers Status Match Program to 50 Million Travellers
Virgin Voyages Launches Expansive Status Match Program
Cruise Lines Set Black Friday Sales Records
Virgin Voyages Offers Month-Long Alaska Pass
Virgin Voyages Launches Production Company to Create Original Shows for Cruise & Hotel
Virgin Voyages, Explora Journeys Shine in U.S. News & World Report 2026 Best Cruise Lines Rankings

MOST VIEWED

  1. Winter Storm Fern: Massive January Storm Expected to Paralyze U.S. Travel This Weekend
  2. Hundreds of Flights Cancelled as Extreme Winter Weather Paralyzes Amsterdam Schiphol
  3. Flight Cancellations Hit 10,000 as Winter Storm Slams the Northeast
  4. Jamaica after Melissa: Post-Hurricane Resort Updates for Travel Advisors (part 2)
  5. U.S. State Department Reissues ‘Level 4: Do Not Travel’ Warning for Russia
  6. Delta Air Lines to Add Basic Business and First-Class Fares This Year


TMR Subscription

Subscribe today to receive daily in-depth coverage from all corners of the travel industry, from industry happenings to new cruise ships, hotel openings, tour updates, and much more.

Subscribe to TMR

Top Stories
Norwegian Aura: Everything We Know About NCL’s Largest Ship Coming in 2027
Norwegian Aura: Everything We Know About NCL’s Largest Ship Coming in 2027

The 3,840-passenger Norwegian Aura will be the brand’s longest and largest vessel in its fleet when it debuts in May 2027.

Azamara Cruises Plans Exhaustive Fleetwide Refurbishments
Azamara Cruises Plans Exhaustive Fleetwide Refurbishments

Azamara Quest will be first up, going into drydock in late October 2026 and emerging in December.

Behind the Curtain: How an NCLH Creative Studios Tour Helps Advisors Sell the Cruise Experience
Behind the Curtain: How an NCLH Creative Studios Tour Helps Advisors Sell the Cruise Experience

Does getting a sneak peek at what goes into NCL’s entertainment lineup help advisors when it comes to marketing and selling cruises?

ASTA, Travel Consortia & Host Leaders Applaud Cruise Lines with No NCFs
ASTA, Travel Consortia & Host Leaders Applaud Cruise Lines with No NCFs

“The practice of NCFs has long been a barrier to fair and transparent compensation for travel advisors…”

Norwegian Cruise Line Brings Back 90s Tagline, Launches National Ad Campaign
Norwegian Cruise Line Brings Back 90s Tagline, Launches National Ad Campaign

The refreshed branding and resurrected tagline “celebrates the disrupter mentality that has always set NCL apart.”

First Elements of Norwegian Cruise Line’s Enhanced Great Stirrup Cay Now Open
First Elements of Norwegian Cruise Line’s Enhanced Great Stirrup Cay Now Open

The pier, along with a 1.4-acre pool, adults-only Vibe Shore Club, and Splash Pad for kids are all now open.

TMR OUTLOOKS & WHITE PAPERS
View All
Advertiser's Voice
SkyMiles® Members Get More Out of Their Vacations
About Travel Market Report Mission Meet the Team Advisory Board Advertise Syndication Guidelines
TMR Resources Calendar of Events Outlook/Whitepapers Previous Sponsored Articles Previous This Week Articles
Subscribe to TMR
Select Language
Do You Have an Idea Email
editor@travelmarketreport.com
Give Us a Call
1-(516) 730-3097
Drop Us a Note
Travel Market Report
71 Audrey Ave, Oyster Bay, NY 11771
© 2005 - 2026 Travel Market Report, an American Marketing Group Inc. Company All Rights Reserved | Terms and Conditions
Cookie Policy Privacy Policy Manage cookie preferences