What makes the luxury cruise segment so impactful for travel advisors?
The inability to take any vacations over the previous two years has given consumers a healthy appetite for bucket-list vacations, so many of which fall into the luxury cruise segment. And now, with borders reopened and ships sailing, business is booming for those travel advisors who sell luxury cruises.
TMR today is releasing its new Luxury Cruise Outlook, sponsored by Cunard, a look at what is happening within the travel trade side of the luxury cruise market, in order to get a birds-eye view of the segment and give aspiring luxury cruise advisors the data they need to succeed.
The report, available here, surveyed over 700 travel advisors from the U.S. and Canada on what’s driving their consumers to book luxury cruises, where their clients want to sail, and how they make the most out of the business.
Among other findings, the report shows that:
- Bucket list experiences or destination preferences are the biggest motivators for consumers taking luxury cruise vacations.
- Europe is still the most popular destination for clients taking luxury cruises.
- Total cost being too high is the biggest challenge faced in recommending luxury cruise vacations.