The Travel Institute, in partnership with the Wellness Tourism Association, has released the 2nd edition of the Wellness Travel Specialist course. The revised course has been updated to reflect changing trends and offerings in the wellness travel arena.
"Wellness traveler trends will come and go but the concept of wellness travel is here to stay," said Guida Botelho, CTIE, senior director of training for The Travel Institute. "For agents willing to take the time to understand wellness travel to grow their business, the sky's truly the limit."
The course provides specific, implementable business advice and tools including strategic business planning, brand development, and sales lead generation, along with practical information on wellness travel terminology, current trends, buyer profiles, and a wide range of wellness travel products.
Students can also benefit from tips from senior wellness travel advisors, insight from industry suppliers, and best-practice training content and tools. The updated course also incorporates the results of the WTA's 2022 Wellness Travel Consumer Survey, a three-month online survey of nearly 1,500 consumers resulting in updated statistics on demographics, top wellness travel goals, and more.
"The agent role is critical in ensuring success for the wellness-minded traveler," said course co-author Anne Dimon, president and CEO of the Wellness Tourism Association. "Certainly, there are countless options for wellness travel and many aspects driving market demand, however the wellness travel market's ultimate success hinges on travelers connecting with knowledgeable agents who can take a traveler's vision and find the right-fit wellness solution they hope for."
Travel advisors who complete the course are eligible for a discount on WTA membership and the opportunity to be promoted to consumers via TravelToWellness.com.