ACTA Restructures To Improve Effectiveness

by Richard D’Ambrosio
ACTA Restructures To Improve Effectiveness

Wendy Paradis, ACTA president, at Travel Market Place 2016.

The Association of Canada Travel Agencies (ACTA) has restructured into four key functional groups in an effort to more effectively meet its strategic priorities.

In a letter to members, president Wendy Paradis said the restructuring will help the association “better serve our members across the country,” “be better positioned to make significant progress on our strategic priorities,” and “simplify and clarify roles and responsibilities.”

ACTA has reorganized the three existing groups: advocacy and member relations, headed by vice president Heather Craig-Peddie; education and certification, managed by director Christine Chilton; and marketing, communications and partnerships, led by director Marco Pozzobon. It also created a fourth function, membership, and is currently hiring for that director-level role.

Craig-Peddle will take a more active role in positioning ACTA “as the leading advocate for Canadian travel agencies.” By dedicating more resources to this priority, Paradis said, “ACTA will be well positioned to respond more effectively to National and Provincial issues that affect our members.”

Paradis said the membership director “will play an integral role in the management of ACTA's larger National and group accounts, enabling ACTA’s membership managers to focus on supporting members in their territory through advocacy, education, promoting your value, and connecting you to valuable business resources.”

New territories are being created for Western Canada, Quebec and Eastern Canada, staffed by full-time dedicated employees.

These managers also will lead the regional councils within their respective territories.

“These organizational changes will have no impact on the Provincial Regional Councils or the makeup of our Board of Directors,” said Paradis, who became president last May. 

  0
  0
Tip of the Day
Daily Top List

Five Places to Go for Spring Travel

1. Carlsbad, Calif.

2. Aspen, Colo.

3. Kauai, Hawaii.

4. Cabo San Lucas

5. Washington, D.C.

Source: Forbes

TMR THIS WEEK
http://services.travelsavers.com/AMGService.svc/REST/GetImage?ImageID=f2ca7828-9048-e811-ba59-782bcb66a2f2

Must-See Mediterranean Boutique Ports, Sans the Crowds

Sponsored by Seabourn

As summer travel heats up, exploring lesser-known seaside towns delivers an intimate and romantic experience, minus the throngs of tourists often found at larger commercial ports.

TMR Recommendations
Top Stories
Norwegian’s Dana Gain Headed to Air Canada Vacations
Norwegian’s Dana Gain Headed to Air Canada Vacations

Previously with Norwegian and Carnival, Gain will oversee Air Canada Vacations' national sales strategy, manage partnerships, and support all of the company's B2B lines of business.

Agents React to Air Canada’s New Fare Structure
Agents React to Air Canada’s New Fare Structure

With the introduction of five economy fares, the carrier has added to the growing challenge for Canadian agents, that of explaining multiple fare options to consumers.

Air Canada Expands Economy Cabin Fare Offerings
Air Canada Expands Economy Cabin Fare Offerings

Country’s largest carrier joins global trend to offer multi-tiered economy fares with price-based, in-cabin service offerings.

Travel MarketPlace East Opens Registration
Travel MarketPlace East Opens Registration

Now in its fifth year, the event gives Canadian travel agents an opportunity to connect with fellow travel professionals, participate in educational seminars, and network with suppliers.

Smart App Offers Canada’s First Travel Insurance on Demand
Smart App Offers Canada’s First Travel Insurance on Demand

Travelers can now customize their travel insurance coverage in real time based on geolocation technology using a smartphone app.

Lodging Rates Up in Many Top Destinations for Canadians
Lodging Rates Up in Many Top Destinations for Canadians

Unlike most international destinations they visited, Canadian travelers found strong price values in Asia and the U.S.

News Briefs
TMR Report Cards
Advertiser's Voice
Advertiser's Voice: Luxury Retreats