ASTA Rebranding and Relaunching Quarterly Magazine

by Richard D’Ambrosio

The American Society of Travel Agents (ASTA) is revamping and relaunching its quarterly magazine, in May, including a new look and feel, and editorial strategy.

Travel Advisor will replace ASTAnetwork Magazine, and will feature “high-profile, experienced writers with decades of experiences,” ranging from publications such as Conde Nast, Bloomberg Pursuits, CBS News, Forbes, Travel + Leisure, USA Today, and the Washington Post.

In addition to ASTA staff experts, “readers will hear from leading industry voices – advisors and suppliers alike – that come together under the ASTA banner,” the organization said.

“With Travel Advisor, we are marking the evolution of today’s travel professional. ASTA members are trusted travel advisors who provide exceptional value to the traveling public,”. “We’re experiencing a true renaissance in our industry, making it a perfect time to celebrate this success by refocusing our editorial strategy,” said Zane Kerby, ASTA President & CEO.

“Our decision to revamp our magazine is part of an overall strategy to create better content, both for our members and for the consumers we try to influence on their behalf,” said Erika Richter, Director of Communications for ASTA. “Articles will be repackaged and republished as part of our ongoing awareness efforts with the consumer-facing media.”

  0
  0
Tip of the Day
Daily Top List

Best Things to Do in Sheffield, UK

1. Holly Hagg

2. Will4Adventure

3. Crucible Theatre

4. Rivelin Valley Nature Reserve

Source: TripAdvisor

TMR THIS WEEK
http://services.travelsavers.com/AMGService.svc/REST/GetImage?ImageID=790331bd-ff88-e811-853f-782bcb667b27

Artificial Intelligence is the Future the Jetsons Told Us About

Customer loyalty is the ultimate reward for travel agents who tap into artificial intelligence. While still early in its application to travel, many companies are quickly realizing the need to implement AI to improve their travel customer service and trip planning.

TMR Recommendations
Top Stories
Million-Dollar Travel Agents Share Their Sales Tips
Million-Dollar Travel Agents Share Their Sales Tips

What does it take to get to a million dollars in travel sales? Focus. Learn. Then get out there and sell it.

Millennials Offer Travel Agents the Best Opportunity for Client Vacation Social Media Posts
Millennials Offer Travel Agents the Best Opportunity for Client Vacation Social Media Posts

Younger travelers are more likely to curate the best pictures and experiences on vacation, generating higher quality social media testimonials for travel agents.

Six of the Best Bucket List Travel Options for Empty Nesters
Six of the Best Bucket List Travel Options for Empty Nesters

Study shows that as the last child flees the coop, Baby Boomers plan to take even more vacations – without the kids. Here are the top spots to book for them.

After Settling with States, Travel Insurance Companies Begin to Standardize Practices Nationally
After Settling with States, Travel Insurance Companies Begin to Standardize Practices Nationally

Settlements with state insurance commissioners are moving travel insurers closer to common, written industry practices, but the impact on travelers and agents is uncertain.

Accompanying Group Travelers Isn’t a Simple Decision
Accompanying Group Travelers Isn’t a Simple Decision

Should you stay, or should you go? Travel agents offer their opinions about whether it’s best to accompany groups on the trips they book or not.

Headquarter Happenings: Travel Leaders Rolls Out ‘Game Changer’ for Its Agents
Headquarter Happenings: Travel Leaders Rolls Out ‘Game Changer’ for Its Agents

In addition to a new partnership with American Express, Travel Leaders Network capitalizes on its investment in Vacation.com consumer website, and launches a website to help agency owners find potential buyers.

News Briefs
TMR Report Cards
Advertiser's Voice
Advertiser's Voice: Norwegian Cruise Line