As New Zealand’s newest tourism ambassador in the United States, Bryce Dallas Howard is spreading the word on her love for the country.
The “Pete’s Dragon” and “Jurassic World” star is teaming with National Geographic on a six-part video series about her trip through the Bay of Islands, Waipoua Forest, Wellington and Queenstown. She also will star in Tourism New Zealand’s digital ad campaigns in the United States and Canada, as well as promote New Zealand in media appearances in the United States.
Howard first visited New Zealand as a child when she joined her father on a film set in Queenstown. While filming for Disney’s Pete’s Dragon in 2015, she lived at Mt. Maunganui, where her children went to school, and in Tapanui.
America is New Zealand’s third-largest international visitor market, with 200,000 Americans vacationing there in the past year. Tourism New Zealand chief executive Stephen England-Hall said the partnership aims to grow the U.S. market, which is also being helped by the increase in airline capacity.