Adventure Travel Offers A Niche Opportunity

by Jessica Montevago
Adventure Travel Offers A Niche Opportunity


The global adventure travel market—worth about $263 billion per year—is a growing niche being tapped by increasing numbers of smart travel agents.

Adventure travel appeals to anyone and everyone, as travelers can choose just how much thrill-seeking they’re comfortable with. So the customer base is large.

“[Adventure travel] can be anything—as simple as a special shore excursion, like whitewater rafting, kayaking, or flightseeing, or a complete adventure vacation,” said Nancie Svensen, adventure travel specialist and owner of the Nancie Svensen Agency in Mountain City, TN.

The destinations, too, come with a bigger ticket than traditional trips. Svensen said last year, the most popular destinations for her clients were Antarctica, Vietnam, Cambodia, Myanmar, Costa Rica, and Cuba.

Shawn Fitzpatrick, manager of Marlin Travel in Ontario, agreed. His clients frequently ask about Iceland and Europe. “They want to see the world, not just go on a Caribbean vacation,” he said.

And then there are the extras. When it comes to adventure trips, clients want to indulge, Fitzpatrick said. His clients are buying more add-ons, like five-star accommodations, luxury river cruises or escorted tours, limos to the airports, and private shuttles.  “People want to feel like they’re enjoying what they work for all year long,” he said.

Adventure travel trips also tend to bring together large groups in once-in-a-lifetime experience that people want to share with their loved ones. Often they are multigenerational, with grandparents suggesting a family vacation that is active enough to entice grown children and teenagers to come along. Svensen said she’s had grandparents booking for their kids and grandkids, and families celebrating milestones like a graduation or wedding.

Adventure travel also fits with the trends toward fitness and social responsibility, allowing travelers to maintain their health and wellness, and their philanthropic, goals while on vacation through adrenaline-rushing and muscle-building activities, as well as immersing themselves in the local culture. About 1.6 million people volunteer and take part in active vacations each year, according to the New York Times.

Adventure travel offers access to a large and affluent customer base, as well as the opportunity to sell add-ons and attract new customers traveling with those you already have. It’s a niche worth looking into.

The Adventure Travel Trade Association (ATTA) offers online training courses and webinars. You can learn more about their programs here.

  0
  0
Tip of the Day
Daily Top List

Oldest Airlines Still Operating

1. KLM

2. Qantas

3. Delta

4. Avianca

5. Egypt Air

Source: World Atlas

TMR THIS WEEK
http://services.travelsavers.com/AMGService.svc/REST/GetImage?ImageID=790331bd-ff88-e811-853f-782bcb667b27

Artificial Intelligence is the Future the Jetsons Told Us About

Customer loyalty is the ultimate reward for travel agents who tap into artificial intelligence. While still early in its application to travel, many companies are quickly realizing the need to implement AI to improve their travel customer service and trip planning.

TMR Recommendations
Top Stories
Million-Dollar Travel Agents Share Their Sales Tips
Million-Dollar Travel Agents Share Their Sales Tips

What does it take to get to a million dollars in travel sales? Focus. Learn. Then get out there and sell it.

Millennials Offer Travel Agents the Best Opportunity for Client Vacation Social Media Posts
Millennials Offer Travel Agents the Best Opportunity for Client Vacation Social Media Posts

Younger travelers are more likely to curate the best pictures and experiences on vacation, generating higher quality social media testimonials for travel agents.

Six of the Best Bucket List Travel Options for Empty Nesters
Six of the Best Bucket List Travel Options for Empty Nesters

Study shows that as the last child flees the coop, Baby Boomers plan to take even more vacations – without the kids. Here are the top spots to book for them.

After Settling with States, Travel Insurance Companies Begin to Standardize Practices Nationally
After Settling with States, Travel Insurance Companies Begin to Standardize Practices Nationally

Settlements with state insurance commissioners are moving travel insurers closer to common, written industry practices, but the impact on travelers and agents is uncertain.

Accompanying Group Travelers Isn’t a Simple Decision
Accompanying Group Travelers Isn’t a Simple Decision

Should you stay, or should you go? Travel agents offer their opinions about whether it’s best to accompany groups on the trips they book or not.

Headquarter Happenings: Travel Leaders Rolls Out ‘Game Changer’ for Its Agents
Headquarter Happenings: Travel Leaders Rolls Out ‘Game Changer’ for Its Agents

In addition to a new partnership with American Express, Travel Leaders Network capitalizes on its investment in Vacation.com consumer website, and launches a website to help agency owners find potential buyers.

News Briefs
TMR Report Cards
Advertiser's Voice
Advertiser's Voice: Norwegian Cruise Line