Adventure Travel Offers A Niche Opportunity

by Jessica Montevago
Adventure Travel Offers A Niche Opportunity


The global adventure travel market—worth about $263 billion per year—is a growing niche being tapped by increasing numbers of smart travel agents.

Adventure travel appeals to anyone and everyone, as travelers can choose just how much thrill-seeking they’re comfortable with. So the customer base is large.

“[Adventure travel] can be anything—as simple as a special shore excursion, like whitewater rafting, kayaking, or flightseeing, or a complete adventure vacation,” said Nancie Svensen, adventure travel specialist and owner of the Nancie Svensen Agency in Mountain City, TN.

The destinations, too, come with a bigger ticket than traditional trips. Svensen said last year, the most popular destinations for her clients were Antarctica, Vietnam, Cambodia, Myanmar, Costa Rica, and Cuba.

Shawn Fitzpatrick, manager of Marlin Travel in Ontario, agreed. His clients frequently ask about Iceland and Europe. “They want to see the world, not just go on a Caribbean vacation,” he said.

And then there are the extras. When it comes to adventure trips, clients want to indulge, Fitzpatrick said. His clients are buying more add-ons, like five-star accommodations, luxury river cruises or escorted tours, limos to the airports, and private shuttles.  “People want to feel like they’re enjoying what they work for all year long,” he said.

Adventure travel trips also tend to bring together large groups in once-in-a-lifetime experience that people want to share with their loved ones. Often they are multigenerational, with grandparents suggesting a family vacation that is active enough to entice grown children and teenagers to come along. Svensen said she’s had grandparents booking for their kids and grandkids, and families celebrating milestones like a graduation or wedding.

Adventure travel also fits with the trends toward fitness and social responsibility, allowing travelers to maintain their health and wellness, and their philanthropic, goals while on vacation through adrenaline-rushing and muscle-building activities, as well as immersing themselves in the local culture. About 1.6 million people volunteer and take part in active vacations each year, according to the New York Times.

Adventure travel offers access to a large and affluent customer base, as well as the opportunity to sell add-ons and attract new customers traveling with those you already have. It’s a niche worth looking into.

The Adventure Travel Trade Association (ATTA) offers online training courses and webinars. You can learn more about their programs here.

  0
  0
Tip of the Day
Daily Top List

Best Travel Destinations Within 5 Hours of NY

1. Bermuda

2. Iceland

3. Miami

4. Austin

5. Tulum

Source: Business Insider

TMR THIS WEEK
http://services.travelsavers.com/AMGService.svc/REST/GetImage?ImageID=5c08d99e-83d0-e811-ba59-782bcb66a2f2

Taking the Advice of Experts and Cruising New Zealand

Visits to the unspoiled islands and flawless natural wonders of New Zealand make this journey one your clients will never forget.

TMR Recommendations
Top Stories
Have Consumer Direct Hotel Programs Peaked?
Have Consumer Direct Hotel Programs Peaked?

A recent leading consumer travel study shows that direct hotel bookings may have plateaued in 2017 — good news for travel advisors.

Travel Agent ‘Comeback’ Continues to Confound the Public
Travel Agent ‘Comeback’ Continues to Confound the Public

The so-called revival of travel advisors was a focus of attention during a panel discussion at the Skift Global Forum – and the source for some humble pie.

Can This Destination Wedding Be Saved?
Can This Destination Wedding Be Saved?

What if someone planned a destination wedding, and barely anyone wanted to show up? Travel agents offer advice on how to avoid the ultimate nuptial nightmare.

Cutting Through the Perplexity: Eight Critical Items for New Travel Advisor Businesses
Cutting Through the Perplexity: Eight Critical Items for New Travel Advisor Businesses

Industry expert gives guidance about legal issues including disclosures, insurance, copyright laws, business continuity planning, and employee vetting.

ASTA Urges Support Against Pennsylvania Tax Bill
ASTA Urges Support Against Pennsylvania Tax Bill

The bill is aimed at large, out-of-state online agencies, but its new hotel tax will detrimentally impact traditional brick-and-mortar travel advisors.

Four Travel Agents Shake Up Their Business Models for 2019
Four Travel Agents Shake Up Their Business Models for 2019

Whether it’s reconsidering brick-and-mortar, looking for new ways to retain talent, or reaching out to ‘social influencers,’ it’s always a good time to consider innovation.

News Briefs
TMR Report Cards
Advertiser's Voice
Advertiser's Voice: Tauck