Amadeus Simplifies Low-Cost Airline Bookings
by Michèle McDonald

Amadeus is making it easier for travel agents to make and manage bookings for low-cost and hybrid carriers, according to Alexandre Jorre, senior manager of commercial marketing.

EasyJet, the huge low-cost European airline based in Luton, U.K., is the first carrier to become a “light ticketing” airline.

Light ticketing is a new ticketless access level that generates a virtual ticket number to help standardize agency workflow. Pricing, ticketing and booking functionality offers the same look and feel as for other carriers.

Simplifying shopping
“We are improving the way agents can manage content for EasyJet,” Jorre told Travel Market Report. “We’ve improved the workflow across availability, pricing, issuance and reporting.”

He said the goal was to make availability and shopping as simple and efficient for low-cost carriers and hybrids as they are for traditional carriers, with side-by-side comparisons with other airlines serving a route.

Agents can access EasyJet content from the standard Neutral Availability and Schedule displays alongside all other airlines in one single screen.

The technology also enables the sale of ancillary products and services, Jorre said.
 
Big changes
“A big differentiator is the capability to perform changes to a reservation,” according to Jorre.

“Re-issuing a ticket on EasyJet was totally manual last week. Now we’ve added automation that enables both ticket changes and changes in ancillary services,” he said.

“A change can be made in just a few keystrokes.”

Another big change relates to issuance. Low-cost carriers do not issue tickets or report through IATA’s billing and settlement plans.

“All those airlines remain ticketless, but we provide a virtual ticket number to feed sales reports,” he said. “We send it to agents for back-office processing.”

Fully integrated
EasyJet bookings will be fully integrated into the agent’s internal and external reporting. The  virtual ticket number acts as a locator throughout the fulfillment process.

“That removes all the differences” between booking a low-cost carrier and a traditional airline, Jorre said.

Amadeus currently is rolling out the new capability country by country in Europe and will make it available worldwide by the end of the year, Jorre said.

  0
  0
Comment:
You must be logged in to leave a comment Login | Register
Tip of the Day

"There is only one source out there for cutting through the Internet clutter and tailoring a trip toward the individual needs of a traveler—and that is a professional ASTA travel agent."


Zane Kerby, ASTA president

Daily Top List

Most Expensive U.S. Car Rental Destinations

1. Philadelphia ($83)

2. Seattle ($81)

3. Boston ($80)

4. Chicago ($73)

5. Detroit ($71)

6. Portland ($69)

7. Cincinnati ($67)

Source: CheapCarRental.net

Top Stories
IATA To Refresh Its Settlement Plans
IATA To Refresh Its Settlement Plans

An overhaul of IATA’s billing and settlement plans will include a new three-tiered agency accreditation model, among other changes.

Distribution 2020: A Big Change For Travel Agents
Distribution 2020: A Big Change For Travel Agents

“The implementation of NDC”—IATA’s New Distribution Capability technical standard—“will have the most profound effect because of what it will enable,” Harteveldt said.

Travelport To Retire Legacy Link To Amtrak This Weekend
Travelport To Retire Legacy Link To Amtrak This Weekend

Travelport's legacy connection to Amtrak will be retired at 3 a.m. ET on Sunday, Sept. 11, for all Apollo and Worldspan subscribers in the U.S.

Air New Zealand Deploys O&D Availability System
Air New Zealand Deploys O&D Availability System

The new origin and destination revenue management system will evaluate availability based on a passenger’s entire journey.

CSA Talks Identity Theft
CSA Talks Identity Theft

ID Theft Resolution Service will notify authorities of fraudulent activity.

United Loosens Ticket Change Rules For Travel Agents
United Loosens Ticket Change Rules For Travel Agents

Previously, many of the changes required the intervention of a United reservations agent.

News Briefs
Advertiser's Voice
Travel Market Report Spotlight: Celebrity Cocktails