American Express GBT Aims At Small Agencies

In a recent marketing e-mail, American Express Global Business Travel (GBT) said that large travel management companies can serve small firms better than a local travel agency.

Attempting to debunk supposed “myths” about business travel, American Express GBT said that it’s a myth that “My local travel agency can provide more personalized service than a global travel company.”

“Fact: Service excellence isn't tied to proximity, but to the right partner,” Amex said, adding that “Better and more personalized service comes from a travel partner with the right understanding of your business, the right experience with your industry, and the right servicing and tools to support you and your travelers.

“A world-class service company with a global footprint can provide local coverage on a global spectrum, wherever your travelers go, no matter what your company’s aspirations are.”

Amex described Myth #5 as: “A travel management program can cost more than using a local travel agency that also provides upfront discounts.”

But that’s not true, Amex said. “A holistic travel management program can deliver ongoing and perpetual savings in the long run.” The company went on to explain that “by partnering with a travel management company with global reach, no matter where your travelers go, they are supported. The savings, flexibility, and peace of mind of travel management do not have to be limited to large corporations.”

And finally, the global TMC said it’s a myth that: “Dedicated travel management agencies are only for companies with complex travel needs.”

Amex proposed: “Fact: Even companies with simple travel needs can gain efficiencies and savings from partnering with a travel management company. A travel management partner can deliver significant benefits, no matter how simple or complex your travel needs may be.

The other three myths Amex tried to debunk included how companies aren’t truly aware of what their travelers want from a travel management program. For example, Amex said “My company maintains better control over travel expenses by keeping it all in-house” and “Searching the web = cheaper fares and greater overall savings.”

Myth #6? “My travelers like the freedom of making their own travel arrangements.” The fact is one perhaps all agencies can agree on. “The reality is that most people are busy and booking their travel can be a hassle.” They need a travel agent for that.

TMR contacted American Express GBT to inquire about the e-mail marketing campaign, but didn’t receive a response by press time.