Bahia Principe Hotels & Resorts Rebrands Portfolio

by Jessica Montevago

Spain-based Bahia Principe Hotels & Resorts is rebranding its portfolio into new categories and segmented experiences, the company announced this week.

Bahia Principe will reclassify its 24 properties in the Dominican Republic, Mexico, Jamaica, and Spain into four categories: Luxury Bahia Principe, including the brand’s luxury hotels; Grand Bahia Principe, featuring five-star hotels; Sunlight Bahia Principe, for all Spain-based properties; and Fantasia Bahia Principe, a family-friendly concept that offers thematic hotels.

In addition to the new categories, hotels will also be segmented by experience, including Treasure, for hotels in unique and off-the-beaten path locations;  Escape, comprised of adults-only properties; and  Family & Friends, for travelers with varying age groups and vacation preferences.

The new hotel list includes:

Luxury Bahia Principe

  • Luxury Bahia Principe Cayo Levantado, Dominican Republic
  • Luxury Bahia Principe Samaná, Dominican Republic
  • Luxury Bahia Principe Fantasia, Dominican Republic (Opening 2018)
  • Luxury Bahia Principe Ambar Blue, Dominican Republic
  • Luxury Bahia Principe Ambar Green, Dominican Republic
  • Luxury Bahia Principe Bougaville, Dominican Republic
  • Luxury Bahia Principe Esmeralda, Dominican Republic
  • Luxury Bahia Principe Runaway Bay, Jamaica
  • Luxury Bahia Principe Akumal, Mexico
  • Luxury Bahia Principe Sian Ka’an, Mexico

Grand Bahia Principe

  • Grand Bahia Principe Cayacoa, Dominican Republic
  • Grand Bahia Principe El Portillo, Dominican Republic
  • Grand Bahia Principe Punta Cana, Dominican Republic
  • Grand Bahia Principe La Romana, Dominican Republic
  • Grand Bahia Principe Turquesa, Dominican Republic
  • Grand Bahia Principe Bávaro, Dominican Republic
  • Grand Bahia Principe San Juan, Dominican Republic
  • Grand Bahia Principe Coba, Mexico
  • Grand Bahia Principe Tulum, Mexico
  • Grand Bahia Principe Jamaica, Jamaica

Sunlight Bahia Principe

  • Sunlight Bahia Principe Costa Adeje, Spain
  • Sunlight Bahia Principe Tenerife, Spain
  • Sunlight Bahia Principe San Felipe, Spain
  • Sunlight Bahia Principe Coral Playa, Spain

Fantasia Bahia Principe

  • Fantasia Bahia Principe Tenerife, Spain (Opening 2018)
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