Cruise Planners Launches Enhanced CRM Tool

by Richard D’Ambrosio

At a time when consumers are demanding more personalized services from travel agents, and custom trips are setting live agents apart from their online competitors, Cruise Planners is launching its next version of its CP Maxx customer relationship management (CRM) software.

A global search function allows agents to search by keywords, suppliers, programs, confirmation numbers, dates and more, making workflows more efficient.

Meanwhile, a new feature called “Buckets” allows agents to save research on say a customer, destination, or itinerary, etc. for easy reference at a later date, similar to the way someone might save something to a Pinterest board. The saved items can be shared with a client during the planning process, Cruise Planners said.

CP Maxx also features two voice-activated Alexa skills., including one for Cruise Planners agents and the other for their customers. For example, travelers can ask Alexa about details of their upcoming trips, cruise line information, ships, when their final payment is due, and more.

“Just as our franchise owners rely on technology to run their business, we know that technology is essential to how their clients book travel and if we can think of it, our IT team can build it,” said Michelle Fee, CEO and Founder of Cruise Planners. “We want to be the high-tech solution, so our Cruise Planners agents can be the high-touch ingredient to better serve their customers.”

Designed and developed with feedback from the Cruise Planners Agent Technology Advisory Board, CP Maxx, performs up to eight times faster compared to Cruise Planners’ prior platform, the company said in a press statement.

  0
  0
Tip of the Day
Daily Top List

Top Places for Retirees to Visit in 2018

1. Chicago

2. Orlando

3. Denver

4. Las Vegas

5. Phoenix

Source: Business Insider

TMR THIS WEEK
http://services.travelsavers.com/AMGService.svc/REST/GetImage?ImageID=83167fb0-72a4-e811-ba59-782bcb66a2f2

Ship Inspections Lead to Confident Sellers of Travel and a Better Match for Travelers

Travel agents who want to ensure their clients are booked on the right sailing rely on ship inspections for first-hand knowledge, topping brochures any day.

TMR Recommendations
Top Stories
Viking River Cruises is Changing to an Adults-Only Line
Viking River Cruises is Changing to an Adults-Only Line

The move to exclude travelers who are less than 18 years of age makes Viking only one of two cruise operators that will market a brand entirely to adults.

AmaWaterways Doubles Down on Popular Active River Cruises
AmaWaterways Doubles Down on Popular Active River Cruises

In partnership with cycling travel specialist, Backroads, the active itineraries take guests beyond the rivers to make authentic local connections and explore the region at their own pace.

Peregrine Adventures Talks Galapagos as First New Build Starts Sailing
Peregrine Adventures Talks Galapagos as First New Build Starts Sailing

The Grand Queen Beatriz sails with just 16 guests and 8 crew members, offering travelers a boutique expedition cruising experience that is also environmentally sustainable.

Oceania Cruises Announces Fleet Renovation Program, OceaniaNEXT
Oceania Cruises Announces Fleet Renovation Program, OceaniaNEXT

The first phase of the upgrade will kick off with a $100 million enhancement to its Regatta-class ships.

Norwegian Cruise Lines Zeroes in on Alaska with Joy Move
Norwegian Cruise Lines Zeroes in on Alaska with Joy Move

Alaska, along with the Mediterranean and the Baltic, are all ‘performing extremely well,’ according to the line’s President and CEO Frank Del Rio.

Seabourn Cruise Line Gets Approval to Sail to Cuba
Seabourn Cruise Line Gets Approval to Sail to Cuba

The line joins Holland America Line and Carnival Cruise Line as the third Carnival Corp. brand approved to call on Cuba.

News Briefs
TMR Report Cards
Advertiser's Voice
Advertiser's Voice: Norwegian Cruise Line