Crystal Scraps Plans For S.S. United States

by Daniel McCarthy

The S.S. United States in New York in 1964.

The S.S. United States, the historic luxury ocean liner built in 1952 for United States Lines, will not have a second life on the sea, as its planned renovation by Crystal Cruises has “proven insurmountable.”  

Last February, Crystal Cruises said it would spend almost $800 million to renovate the ship and have it re-enter service as part of its fleet by 2018.  

However, after a six-month evaluation—and $1 million in costs—Crystal has decided to abandon the project, explaining that converting a 1950s ocean liner into one that is up to date with today’s regulations is too large of a task for the luxury vacation company.  

“Unfortunately, the hurdles that would face us when trying to bring a 65-year-old vessel up to modern safety, design and international regulatory compliance have proven just too great to clear in both a technically and commercially responsible manner,” Crystal President and CEO Edie Rodriguez said in a statement. 

In its heyday in 1952 the ship was the fastest ocean liner to cross the Atlantic, setting the record at 3 days, 10 hours, and 40 minutes.  

For a time it was owned by Norwegian Cruise Line, which eventually also gave up its plan to restore her. 

The S.S. United States Conservancy purchased the ship with the assistance of major philanthropic donations. It is now left without a partner.   

“The Conservancy is deeply grateful to Crystal Cruises for recognizing the SS United States’ historic importance and for working so hard on the ship’s behalf,” said the Conservancy’s executive director, Susan Gibbs.  

The Conversancy will now look for another partner to help return the ship to sea; Crystal will donate $350,000 toward the preservation fees (reportedly $800,000 annually) for the remainder of the year.  

TMR Recommendations
Top Stories
AmaWaterways Welcomes AmaMora Into Fleet

The new river cruise ship will sail guests in 78 staterooms with the line’s signature twin balconies, offer two restaurants, and focus on wellness.

Hilton Boosts Growth Across Its Luxury Brands

The hotelier has 11 current and projected hotel openings planned for its three luxury brands.

Four Seasons Private Jet Releases Two New Itineraries for 2021

Starting at $163,000 per person, the ultra-luxury journeys visit destinations such as Jordan, Egypt, Easter Island, Angkor Wat, Athens, and Madrid.

Red Carnation to Open First Hotel in Scotland

The seven-story property will be a highly exclusive retreat with sweeping views of Edinburgh Castle.

At Park Hyatt St. Kitts, Sophisticated Luxury Meets Caribbean Paradise

Travel advisors can now receive 15% commission for booking the five-star resort.

Ponant Takes Delivery of Fourth Explorer Series Ship

Three more ships are in the pipeline, including a vessel that will take guests to the geographic North Pole and Antarctica.

News Briefs
Tip of the Day

As travel advisors, we have to be curious. Curiosity leads to impactful connections that pave our road to success. - Jenn Lee, VP of Sales and Marketing, Travel Planners International

Daily Top List

Tips for Reaching $1 Million in Sales

1. Be consistent in your marketing.

2. Create systems and follow them.

3. Use your consortium’s marketing services.

4. Listen for personal details and use them.

5. Leverage your CRM.

Source: TMR

TMR Outlooks
Advertiser's Voice
AmaWaterways - Christmas Markets