‘Despacito’ Has Tourists Flocking To Puerto Rico

by Cheryl Rosen
‘Despacito’ Has Tourists Flocking To Puerto Rico

Old San Juan. Photo: Sam valadi


Ay bendito
. Mix one hit song with one promise of hot, slow sex on the beach and what do you get? “The best marketing gimmick Puerto Rico never asked for.”

That’s what the Miami Herald is calling the Justin Bieber/Luis Fonsi/Daddy Yankee song topping the Billboard charts since April, as “travelers, overcome with a desire to know how they do it down in Puerto Rico, are flocking to the Caribbean island.”

(In case you’re wondering, they do it slowly (despacito), on the beach in Puerto Rico, until the waves join in and scream, “Ay bendito.” But enough of that.)

The song’s video helps too, of course; it features beaches, the capital city of San Juan, and a club called “La Factoría” in Old San Juan.

Since the song launched, searches for Puerto Rico on Hotels.com are up 45% over the same period last year.

“We know that popular culture has a strong influence on our travel decisions. Puerto Rico is the home of singers Luis Fonsi and Daddy Yankee, and it gets a big shout out in their hit song,” said Taylor L. Cole, travel expert for Hotels.com, in a statement. “Plus, our search data suggests it’s encouraging more people to explore this great destination.”

Honestly, we think the fading fear of the Zika virus and lots of investment and new properties have helped tourism to Puerto Rico quite a bit this year, too. But we’ll acknowledge that the vision of Bieber on the beach can’t help but add to the allure of a U.S. commonwealth you don’t even need a passport to visit.

The island is featured in the song’s video, with shots of beaches, the neighborhood of La Perla in capital city San Juan, and club “La Factoría” in the Old San Juan.

  8
  0
Tip of the Day

“What really worked for me is experiencing the product and letting potential clients know I have been there and seen it. I travel every month to locations I sell and once a year to a new place I have never been.” - Roy Gal, Travel Advisor

Daily Top List

Best Things to Do in Tahiti

1. La Plage de Maui

2. Fautaua Waterfall

3. Papenoo Beach

4. Plage du Taharuu

5. Papeete

Source: USNews

TMR Recommendations
Top Stories
The Unstoppable Trend: Solo Travel Growing and Going Just About Anywhere
The Unstoppable Trend: Solo Travel Growing and Going Just About Anywhere

Many suppliers are reducing or eliminating solo travel supplements, prompting even more solo travelers to book trips.

National Geographic Family Journeys with G Adventures Open for Booking
National Geographic Family Journeys with G Adventures Open for Booking

The trips are all led by two specially trained Chief Experience Officers who are trained to cater the trips to both the interest of the adults and the children.

Adventures by Disney Reveals Lineup of 2020 Itineraries
Adventures by Disney Reveals Lineup of 2020 Itineraries

Among the offerings is a 10-day trip to Egypt, including a new three-part tour and experiences tailored specifically for adults.

Journese Launches ‘Cancel for Any Reason’ with Commission Protection
Journese Launches ‘Cancel for Any Reason’ with Commission Protection

Good news for travel advisors, the plan features 100% commission protection and a simplified cancellation process.

Tour Operators Predict Rapid Recovery After Notre Dame Fire
Tour Operators Predict Rapid Recovery After Notre Dame Fire

Unable to say for sure, most tour operators suspect the enthusiasm for France may actually be heightened over the tragedy.

Tour Operators Frustrated by Vague Cuba Policy Announcement
Tour Operators Frustrated by Vague Cuba Policy Announcement

Little is known about what the new Trump administration policy changes will mean for American travelers to Cuba.

News Briefs
TMR Report Cards & Outlooks