‘Despacito’ Has Tourists Flocking To Puerto Rico

by Cheryl Rosen
‘Despacito’ Has Tourists Flocking To Puerto Rico

Old San Juan. Photo: Sam valadi


Ay bendito
. Mix one hit song with one promise of hot, slow sex on the beach and what do you get? “The best marketing gimmick Puerto Rico never asked for.”

That’s what the Miami Herald is calling the Justin Bieber/Luis Fonsi/Daddy Yankee song topping the Billboard charts since April, as “travelers, overcome with a desire to know how they do it down in Puerto Rico, are flocking to the Caribbean island.”

(In case you’re wondering, they do it slowly (despacito), on the beach in Puerto Rico, until the waves join in and scream, “Ay bendito.” But enough of that.)

The song’s video helps too, of course; it features beaches, the capital city of San Juan, and a club called “La Factoría” in Old San Juan.

Since the song launched, searches for Puerto Rico on Hotels.com are up 45% over the same period last year.

“We know that popular culture has a strong influence on our travel decisions. Puerto Rico is the home of singers Luis Fonsi and Daddy Yankee, and it gets a big shout out in their hit song,” said Taylor L. Cole, travel expert for Hotels.com, in a statement. “Plus, our search data suggests it’s encouraging more people to explore this great destination.”

Honestly, we think the fading fear of the Zika virus and lots of investment and new properties have helped tourism to Puerto Rico quite a bit this year, too. But we’ll acknowledge that the vision of Bieber on the beach can’t help but add to the allure of a U.S. commonwealth you don’t even need a passport to visit.

The island is featured in the song’s video, with shots of beaches, the neighborhood of La Perla in capital city San Juan, and club “La Factoría” in the Old San Juan.

  8
  0
Tip of the Day
Daily Top List

Best Travel Destinations Within 5 Hours of NY

1. Bermuda

2. Iceland

3. Miami

4. Austin

5. Tulum

Source: Business Insider

TMR THIS WEEK
http://services.travelsavers.com/AMGService.svc/REST/GetImage?ImageID=5c08d99e-83d0-e811-ba59-782bcb66a2f2

Taking the Advice of Experts and Cruising New Zealand

Visits to the unspoiled islands and flawless natural wonders of New Zealand make this journey one your clients will never forget.

TMR Recommendations
Top Stories
African Travel Boosts Experiential Elements for 2019
African Travel Boosts Experiential Elements for 2019

A veteran African tour operator rolls out new and enhanced itineraries with once-in-a-lifetime experiences to capture the immersive travel wave.

Are These Cities on Your Fall Destinations List?
Are These Cities on Your Fall Destinations List?

In a report from the field, here are six locations that are filled with ‘fallish’ activities to delight travelers.

G Adventures Introduces Collection of Wellness-Focused Tours
G Adventures Introduces Collection of Wellness-Focused Tours

From yoga and healthy food choices to healing sessions and immersive activities, the wellness itineraries provide nurturing experiences for travelers.

Walt Disney World’s Date-Based Pricing Goes into Effect
Walt Disney World’s Date-Based Pricing Goes into Effect

Disney said, depending on the day and length of the ticket, prices have increased, decreased, or stayed the same. 

Pleasant Holidays Debuts Online Tool to Help Travel Agents Close Sales
Pleasant Holidays Debuts Online Tool to Help Travel Agents Close Sales

Vacation wholesaler offers customizable travel agent resource that compares up to six hotels at a glance.

Vestnorden Travel Mart Showcases Iceland, Greenland, and Faroe Islands
Vestnorden Travel Mart Showcases Iceland, Greenland, and Faroe Islands

A common thread at the event was sustainability, and how to adapt to the growing number of visitors while maintaining the integrity of the natural wonders that made the destinations popular.

News Briefs
TMR Report Cards
Advertiser's Voice
Advertiser's Voice: Tauck