‘Despacito’ Has Tourists Flocking To Puerto Rico

by Cheryl Rosen
‘Despacito’ Has Tourists Flocking To Puerto Rico

Old San Juan. Photo: Sam valadi


Ay bendito
. Mix one hit song with one promise of hot, slow sex on the beach and what do you get? “The best marketing gimmick Puerto Rico never asked for.”

That’s what the Miami Herald is calling the Justin Bieber/Luis Fonsi/Daddy Yankee song topping the Billboard charts since April, as “travelers, overcome with a desire to know how they do it down in Puerto Rico, are flocking to the Caribbean island.”

(In case you’re wondering, they do it slowly (despacito), on the beach in Puerto Rico, until the waves join in and scream, “Ay bendito.” But enough of that.)

The song’s video helps too, of course; it features beaches, the capital city of San Juan, and a club called “La Factoría” in Old San Juan.

Since the song launched, searches for Puerto Rico on Hotels.com are up 45% over the same period last year.

“We know that popular culture has a strong influence on our travel decisions. Puerto Rico is the home of singers Luis Fonsi and Daddy Yankee, and it gets a big shout out in their hit song,” said Taylor L. Cole, travel expert for Hotels.com, in a statement. “Plus, our search data suggests it’s encouraging more people to explore this great destination.”

Honestly, we think the fading fear of the Zika virus and lots of investment and new properties have helped tourism to Puerto Rico quite a bit this year, too. But we’ll acknowledge that the vision of Bieber on the beach can’t help but add to the allure of a U.S. commonwealth you don’t even need a passport to visit.

The island is featured in the song’s video, with shots of beaches, the neighborhood of La Perla in capital city San Juan, and club “La Factoría” in the Old San Juan.

  8
  0
Tip of the Day
Remember that we are in an amazing business and you help people fulfill their dreams. Sometimes we just need to look around again to remind ourselves that we are in the mansions of industries with really fun and exciting products to sell.
 
Scott Koepf, TMR Columnist 
Daily Top List

Top Three Travel Destinations For Fall

1. Havana, Cuba

2. Lisbon, Portugal

3. Madrid, Spain

Source: Elite Daily

TMR Recommendations
Top Stories
Travel Corp. CEO Sees ‘Huge Opportunity’ in Tour Segment
Travel Corp. CEO Sees ‘Huge Opportunity’ in Tour Segment

The hunger for both authentic and purpose-driven travel is creating a huge opportunity in the tour segment, but travel agent and consumer perceptions still lag, says Brett Tollman, CEO of The Travel Corporation.

Hoteliers On The Move, September 2017
Hoteliers On The Move, September 2017

To help you keep up with your favorite GMs and hotel executives as they move around and open new properties, Mary Gostelow offers up a monthly update of who's doing what.

Hurricane Maria Update: Resorts, Cruise Lines React
Hurricane Maria Update: Resorts, Cruise Lines React

Hurricane Maria made its way to the Dominican Republic Thursday, bringing with it winds near 115 mph and heavy rain.

Puerto Rico Left Without Power After Hurricane Maria Makes Landfall
Puerto Rico Left Without Power After Hurricane Maria Makes Landfall

Travel companies are being forced to react to yet another natural disaster as Maria barrels through Puerto Rico and now toward the Dominican Republic.

Central Mexico Rocked By 7.1-Magnitude Earthquake, Hundreds Killed
Central Mexico Rocked By 7.1-Magnitude Earthquake, Hundreds Killed

The death toll climbed to 226 as emergency workers continue to search for survivors.

InterContinental Hotels Group Reveals Name of New Midscale Brand
InterContinental Hotels Group Reveals Name of New Midscale Brand

IHG also shared renderings of the proposed properties.

News Briefs
Advertiser's Voice
Advertiser's Voice: Imagine Bliss