Global Anxiety Study Shows How Travelers Think

Global Anxiety Study Shows How Travelers Think

Even before the Paris attacks, travelers felt safest when vacationing on islands, or in Australia or New Zealand, according to a new study by Chief Marketing Officer Council’s GeoBranding Center and AIG Travel.

The report, titled “How Global Voices Shape Travel Choices: The Impact of Consumer Apprehension on Travel Intention,” polled more than 2,000 travelers from across the globe during the month of October.

The good news is “we didn’t get the sense that people wanted to stop traveling and become homebodies,” said Liz Miller, senior vice president of marketing at CMO Council.

The report revealed, not surprisingly, that terrorism activity is the number-one reason tourists avoid certain destinations. One in four travelers has changed vacation plans in the past year due to global or local safety, security, or health concerns.

Respondents said they would also avoid travel because of military conflict, outbreak of disease, health risk, crime, or political upheaval.

“Unfortunately, because of big headlines about everything from Ebola to military coups, the list of places people are willing to go is shrinking,” Miller said. “It spikes anxieties, but it doesn’t always ring true.”

Of course, the data comes at a timely moment, just before the terror attack in Paris ignited fears in tourists and potential travelers. 

While the survey closed before the attacks, Miller said on social media that she sees a common attitude of defiance.

While travel to Paris is expected to recover, the same isn’t guaranteed for places like Egypt, which has also recently seen a terror attack — the downing of a Russian commercial airplane. Only 10% of respondents said they want to visit the Middle East or Africa, affecting destinations like Israel, Turkey, Morocco, and Saudi Arabia.

When it comes to what people deem as safe, they think of island destinations. “The image is blue crystal water and palm trees; people don’t picture palm trees knocked over because of a tsunami. It’s an idealistic view.”

More than 62% of travelers said they would like to visit Australia and New Zealand; both have an impressive zero rate of travel concern anxiety.

Ultimately, Miller said, people still have that wanderlust desire, but the sense of anxiety is keeping them closer to home, and many are opting to travel domestically.

  4
  1
Tip of the Day
Daily Top List

Best Cities For Digital Nomads

1. Chiang Mai, Thailand

2. Puerto Viejo, Costa Rica

3. Miami, United States

4. Florianópolis, Brazil

5. Budapest, Hungary

Source: BBC

TMR Recommendations
Top Stories
Delta Air Lines Adopts Flier-Friendly Upgrade Policy
Delta Air Lines Adopts Flier-Friendly Upgrade Policy

Delta is making it easier than ever for fliers to upgrade to premium cabins.

Laptop Ban Will Not Affect Flights From U.S. Airports
Laptop Ban Will Not Affect Flights From U.S. Airports

Homeland Security says it may extend the ban to incoming, but not departing, flights. 

 

Airline Woes Mean Lower Yields For Travel Agents
Airline Woes Mean Lower Yields For Travel Agents

In an overview of major trends shaping the travel industry in 2017, Travel Leaders exec Michael Boult puts the embattled state of the airlines front and center.

Manchester Arena Attack: What We Know So Far
Manchester Arena Attack: What We Know So Far

The news comes just as London recovers from a terrorist attack on March 22 that killed six people and injured 50 near the Houses of Parliament.

Airlines’ Bare-Bones ‘Basic Economy’ Fares Could Mean New Headaches For Travel Agents
Airlines’ Bare-Bones ‘Basic Economy’ Fares Could Mean New Headaches For Travel Agents

Agents could be put in the uncomfortable position of having to explain a product that’s at odds with what most consumers expect from a traditional airline.  

Universal’s Aventura Hotel, Opening Summer Of 2018, Offers Dining Credits To Agency Clients
Universal’s Aventura Hotel, Opening Summer Of 2018, Offers Dining Credits To Agency Clients

Universal Orlando's latest on-site hotel is now open for booking.

News Briefs
Advertiser's Voice
Advertiser's Voice: Melia Pro