Search Travel Market Report

riviera
mainlogo
  • News
  • Tours & Packages
  • Cruise
  • Hotels & Resorts
  • Destinations
  • Retail Strategies
  • Niche & Luxury
  • Well-Being Travel
  • Training
  • Who We Are
    • Anne Marie Moebes
    • Barbara Peterson
    • Brian Israel
    • Daine Taylor
    • Dan McCarthy
    • Denise Caiazzo
    • Jessica Montevago
    • Marilee Crocker
    • Mary Gostelow
    • Paul M. Ruden
    • Steve Gillick
globus

Here Are the Top European Summer Travel Destinations for 2018

by Jessica Montevago / May 30, 2018
Here Are the Top European Summer Travel Destinations for 2018

Reykjavik experienced a big increase in interest from American travelers in 2018. Photo: Shutterstock.com


Reykjavik’s popularity with American travelers is up and Barcelona’s is down, according to an analysis by travel insurance provider Allianz Global Assistance. While this year's list of the top 20 European summer travel destinations saw significant movement from 2017, London and Paris continue to be the most popular for Americans this summer.

Allianz Global Assistance reviewed trips planned during the 2018 summer season from Memorial Day to Labor Day, revealing that the number of American travelers visiting Reykjavik has grown significantly in the last few years. Ranked 28th in 2015, the destination cracked the top 20 in 2016 and 2017, when it ranked 16th and 17th, respectively. This year, it reached third, with nearly 8 percent of analyzed trips visiting the Icelandic city, thanks in part to increased direct airlift from the U.S. to the island nation as well as otherworldly landscapes that have been trending on social media, the study said. Despite fear of overtourism and discussion to potentially limit the number of annual visitors to the country, Reykjavik's popularity continues to rise this summer.

Related Articles

Ritz-Carlton Yacht Collection Releases Inaugural Itineraries
 

Taking the fourth through sixth positions, respectively, were Rome, Amsterdam, and Dublin.

Barcelona fell in rankings from fifth in 2016 and 2017 to seventh in 2018. Allianz cited several recent incidents, including a terrorist attack in the popular Las Ramblas area; political turmoil as Catalonia attempted to cede from Spain; and organized street protests in Barcelona, where residents who are vastly outnumbered by visitors expressed concerns about overtourism and preserving their way of life.

Rounding out the top ten European summer travel destinations were Athens, Madrid and Frankfurt.

Here is a chart detailing the rest of the findings, as well as the changes from 2015 through 2018:

City, Country

2018

% of Travelers

2017

% of Travelers

2018 
Rank

2017 
Rank

2016 
Rank

2015 
Rank

London, United Kingdom

19.93%

15.3%

1

1

1

1

Paris, France

15.57%

9.6%

2

2

2

2

Reykjavik, Iceland

7.56%

1.5%

3

17

16

28

Rome, Italy

7.08%

8.2%

4

3

3

3

Amsterdam, Netherlands

6.64%

4.5%

5

7

7

9

Dublin, Ireland

6.05%

4.6%

6

6

4

5

Barcelona, Spain

4.71%

4.6%

7

5

5

6

Athens, Greece

2.96%

4.7%

8

4

6

7

Madrid, Spain

2.75%

3.0%

9

8

9

8

Frankfurt, Germany

2.22%

2.9%

10

9

8

4

Nice, France

1.99%

N/A

11

-

-

-

Zurich, Switzerland

1.99%

2.6%

12

11

13

15

Edinburgh, United Kingdom

1.77%

1.8%

13

16

15

14

Milan, Italy

1.72%

2.0%

14

13

11

10

Munich, Germany

1.61%

2.2%

15

12

12

13

Prague, Czech Republic

1.54%

1.1%

16

20

20

20

Venice, Italy

1.51%

2.6%

17

10

10

11

Berlin, Germany

1.44%

N/A

18

-

19

9

Copenhagen, Denmark

1.29%

1.9%

19

14

14

12

Florence, Italy

1.13%

N/A

20

-

-

-

The data of U.S. travelers' 2018 summer travel plans was gathered by analyzing the number of travelers that went through the online booking process of airfare and packaged paths for partners offering Allianz Global Assistance travel to generate itineraries for roundtrip flights departing from U.S. airports between May 28 and Sept. 3, 2018.

  1
  0
globus

MOST VIEWED

Brought To You By
  1. CDC: Fully Vaccinated People Can Skip Mandatory Quarantines After Being Exposed
  2. Everything You Need to Know About Getting a Passport in 2021
  3. Marriott CEO Arne Sorenson Passes Away
  4. Five Things Advisors Can Do Now to Prepare for the Travel Rebound
  5. The CDC Won’t Force Americans to Get a COVID-19 Test for Domestic Travel—Yet
  6. Alaska Updates: State Lifts COVID-19 Testing Requirement, Cruise Lines Stop Bookings

MOST EMAILED

Brought To You By
  1. Everything You Need to Know About Getting a Passport in 2021
  2. Hawaii Partners With Clear to Allow Travelers with Negative COVID-19 Tests to Skip Quarantine
  3. Globus to Require COVID-19 Vaccine, Negative Test Result or Virus Immunity for All Tours
  4. CDC: Fully Vaccinated People Can Skip Mandatory Quarantines After Being Exposed
  5. Cruise Lines Hope to Hold on to Alaska Season After Canada’s Ban
  6. Private Equity Firm Najafi Companies Acquires Classic Vacations from Expedia
Tip of the Day

I think being in contact with [my clients] gave them more confidence in me and the suggestions I offer.

Linda Kinsey, Custom Travel & Cruise

 Share...
Daily Top List
Brought To You By

5 Things Every Travel Agency Should Do To Boost Business

1. Specialize
2. Give a personal touch
3. Find your niche and sell an experience
4. Maintain a high standard of quality
5. Become a salesman…but inspire trust

Source: Azavista.com

 Share...
Previous Daily Top List
globus
Top Stories
Apple Leisure Group Vacations Execs on Leisure Recovery, Testing Impact, & More
Apple Leisure Group Vacations Execs on Leisure Recovery, Testing Impact, & More

'We are seeing from our research and data that more consumers are wanting to use a travel advisor to book their vacation.'

Read...
Avanti Introduces Custom FIT and Group Travel to Egypt
Avanti Introduces Custom FIT and Group Travel to Egypt

The country is currently open to American tourists.

Read...
Travel World VR Hopes to Engage with Advisors as Travel Begins to Rebound
Travel World VR Hopes to Engage with Advisors as Travel Begins to Rebound

'Those that embrace this new type of technology are going to be at the forefront of the travel rebound.' 

Read...
G Adventures Gets Backing from AmaWaterways and Internova Investor Certares
G Adventures Gets Backing from AmaWaterways and Internova Investor Certares

Certares already backs companies such as AmaWaterways, American Express Global Business Travel, LATAM Airlines, Internova Travel Group, and Liberty TripAdvisor Holdings, among others.

Read...
Globus to Require COVID-19 Vaccine, Negative Test Result or Virus Immunity for All Tours
Globus to Require COVID-19 Vaccine, Negative Test Result or Virus Immunity for All Tours

Without one of these verifications, travelers will not be able to join their planned vacation as scheduled.

Read...
Rail Europe Suspends Selling Tour Packages, Resigns from USTOA
Rail Europe Suspends Selling Tour Packages, Resigns from USTOA

The company began in 1932 as a North American distributor of European rail products, providing point-to-point tickets and rail passes for European rail travel.

Read...
News Briefs
  • Contiki Launches New U.S. National Park Trips
  • Join Avanti's Travel Advisor Webinar
  • Insight Vacations to Debut Journeys to Latin America For the First Time
  • ALG Vacations Launches Digital Publication for Travel Advisors
  • TTC Brands Now Include Specially Trained Well-Being Director
  • The Travel Corporation Introduces ‘Buy Now, Pay Later’ Option
TMR Outlooks
Expedition 2020
Wellness Outlook
Distribution Outlook
View All
Advertiser's Voice
https://img.youtube.com/vi/5vA47bCkea4/0.jpg
Master Advisor 26: What You Need to Know About Selling Travel Insurance
About Travel Market Report Mission Editorial Staff Advisory Board Advertise
TMR Resources Webinars Calendar of Events
Subscribe to TMR
Select Language
Do You Have an Idea Email
editor@travelmarketreport.com
Give Us a Call
1-(516) 730-3097
Drop Us a Note
Travel Market Report
243 South Street, OysterBay, NY, 11771
News|Leisure Travel|Land Vacations|Cruise|Canada Retail Strategies|Well-Being|Luxury|Training
© 2005 - 2021 Travel Market Report, an American Marketing Group Inc. Company All Rights Reserved | 243 South Street, Oyster Bay, NY, 11771 USA | Telephone (516) 730-3097| Terms and Conditions
Cookie Policy Privacy Policy