Search Travel Market Report

mainlogo
www.travelmarketreport.com
U.S.A.
English
Canada
English
Canada Quebec
Français
  • News
  • Packaged Travel
  • Cruise
  • Hotels & Resorts
  • Destinations
  • Retail Strategies
  • Air
  • River Cruise
  • Training & Resources

Holland America Line Showcases Exploration Central Program

by Daniel McCarthy  March 15, 2017

Holland America Line’s new Exploration Central (EXC) program that transforms a ship’s Crow’s Nest into educational shipboard centers will debut on ms Westerdam in May, the line unveiled this week at Seatrade Cruise Global in Fort Lauderdale.

The program will then be rolled out to a number of the line’s other ships—including Oosterdam, Zuiderdam, Noordam, Euroedam, Nieuw Amsterdam, Koningsdam and the new Nieuw Statendam—by the end of 2018.

HAL’s president and CEO Orlando Ashford called the program “another chapter in Holland America Line’s bold new story.”


EXC Shipboard Center

More details of the program were announced this week, including the addition of destination experts called EXC Guides, stationed at the shipboard centers. The guides will offer destination education and advice, hold scheduled talks during sailings and host gatherings that offer language and cultural etiquette lessons. 

Each center also will have a coffee bar, EXC Port Guides for each destination, and EXC Port Maps that highlight sights of interest in each port.

Holland America said yesterday that the EXC Centers also will feature interactive Discovery Tables offering content about ports of call, including guidance about where to eat when onshore. Destination Displays will provide panoramic views of the ports and a Virtual Bridge will show the Captain and crew.

EXC Centers also will have a library of fiction and non-fiction books focused on the ports of call, with coffee served during the day and beer and wine at night.

  
  
Related Articles
HAL Celebrates 152 Years with Incentive-Packed Anniversary Sale

MOST VIEWED

  1. Winter Storm Fern: Massive January Storm Expected to Paralyze U.S. Travel This Weekend
  2. Hundreds of Flights Cancelled as Extreme Winter Weather Paralyzes Amsterdam Schiphol
  3. Flight Cancellations Hit 10,000 as Winter Storm Slams the Northeast
  4. Jamaica after Melissa: Post-Hurricane Resort Updates for Travel Advisors (part 2)
  5. U.S. State Department Reissues ‘Level 4: Do Not Travel’ Warning for Russia
  6. Delta Air Lines to Add Basic Business and First-Class Fares This Year


TMR Subscription

Subscribe today to receive daily in-depth coverage from all corners of the travel industry, from industry happenings to new cruise ships, hotel openings, tour updates, and much more.

Subscribe to TMR

Top Stories
Norwegian Aura: Everything We Know About NCL’s Largest Ship Coming in 2027
Norwegian Aura: Everything We Know About NCL’s Largest Ship Coming in 2027

The 3,840-passenger Norwegian Aura will be the brand’s longest and largest vessel in its fleet when it debuts in May 2027.

Azamara Cruises Plans Exhaustive Fleetwide Refurbishments
Azamara Cruises Plans Exhaustive Fleetwide Refurbishments

Azamara Quest will be first up, going into drydock in late October 2026 and emerging in December.

Behind the Curtain: How an NCLH Creative Studios Tour Helps Advisors Sell the Cruise Experience
Behind the Curtain: How an NCLH Creative Studios Tour Helps Advisors Sell the Cruise Experience

Does getting a sneak peek at what goes into NCL’s entertainment lineup help advisors when it comes to marketing and selling cruises?

ASTA, Travel Consortia & Host Leaders Applaud Cruise Lines with No NCFs
ASTA, Travel Consortia & Host Leaders Applaud Cruise Lines with No NCFs

“The practice of NCFs has long been a barrier to fair and transparent compensation for travel advisors…”

Norwegian Cruise Line Brings Back 90s Tagline, Launches National Ad Campaign
Norwegian Cruise Line Brings Back 90s Tagline, Launches National Ad Campaign

The refreshed branding and resurrected tagline “celebrates the disrupter mentality that has always set NCL apart.”

First Elements of Norwegian Cruise Line’s Enhanced Great Stirrup Cay Now Open
First Elements of Norwegian Cruise Line’s Enhanced Great Stirrup Cay Now Open

The pier, along with a 1.4-acre pool, adults-only Vibe Shore Club, and Splash Pad for kids are all now open.

TMR OUTLOOKS & WHITE PAPERS
View All
Advertiser's Voice
SkyMiles® Members Get More Out of Their Vacations
About Travel Market Report Mission Meet the Team Advisory Board Advertise Syndication Guidelines
TMR Resources Calendar of Events Outlook/Whitepapers Previous Sponsored Articles Previous This Week Articles
Subscribe to TMR
Select Language
Do You Have an Idea Email
editor@travelmarketreport.com
Give Us a Call
1-(516) 730-3097
Drop Us a Note
Travel Market Report
71 Audrey Ave, Oyster Bay, NY 11771
© 2005 - 2026 Travel Market Report, an American Marketing Group Inc. Company All Rights Reserved | Terms and Conditions
Cookie Policy Privacy Policy Manage cookie preferences