Intrepid Travel Puts Actions Behind Words for Women’s Equality Day

by David Cogswell
Intrepid Travel Puts Actions Behind Words for Women’s Equality Day

The global adventure tour operator has placed itself in the forefront of advancing women’s rights. Photo: Intrepid

“Be the change you want to see in the world” is a quote often attributed to Mahatma Gandhi, and though he probably never said it, the quote has taken on a viral life of its own. It could also be a motto for Intrepid Travel to describe how the company is commemorating Women’s Equality Day on Aug. 26.

The Melbourne, Australia-based adventure travel company takes women’s equality seriously, and expresses its commitment not just in words, but in actions. Rather than just crowing about the need to change the world, Intrepid has been taking focused action to effect real change within the sphere of its own operations.

The company recently released a list of concrete actions it has taken over the last year, since the last Women’s Equality Day to further the cause of women’s equality. 

According to the statement, Intrepid Travel “has made gender equality a core part of the business.” The company has put its actions behind the cause and can report at least five ways that it has actually made a difference in the last year.

1. Tour leaders are the face of a tour operator, the people who actually meet the public and operate the service. For a tour operator, the tour leaders are where the rubber meets the road. Two years ago, Intrepid set a goal to double its number of female tour leaders by the year 2020. Now six months ahead of time, it has met its goal and doubled its number of female tour leaders from 153 to 314.
2. In 2018, the company launched a new series of Women’s Expeditions, which turned out to be one of the company’s most successful launches ever. In 2019, Intrepid added four new itineraries, all in countries known to be lagging behind in the historical movement toward women’s rights. The advancement of tourism services operated by women in these countries helps to provide opportunities for empowerment of women there.
3. Intrepid’s General Manager Zina Bencheikh joined the struggle in Morocco last year to push the government to allow women to be licensed as tour guides for the first time. With the successful drive to open that avenue of employment to women, Intrepid has followed with the hiring of 12 women as tour guides for its Morocco: Women’s Expedition.

4. Intrepid added two women to its board of directors, which changed the mix from a 50/50 gender balance to 60/40 in favor of women.

5. The 60/40 ration of women to men on its board reflects the gender balance of the entire company. Intrepid’s staff worldwide is 60 percent women. Intrepid extends its practices of empowering women in the destinations where it operates, providing employment for local women in countries where opportunities for employment for women are rare and most have no other option than to be housewives. Intrepid has provided opportunities for women in Vietnam, Myanmar, and Turkey through projects such as home-cooking experiences the company provides for its clients on tour in those countries.

With a history of more than 30 years in business, Intrepid offers more than 2,700 trips in 120 countries on seven continents under four tour operator brands: Intrepid Travel, Peregrine Adventures, Urban Adventures, and Adventure Tours Australia. The company also has partial ownership of 21 destination management companies around the world.

Part of the company’s appeal to its adventure travel client base is its embrace of sustainable tourism practices, through which it remains consistent in its efforts to make sure its footprint in the destinations in which it operates makes a positive impact on the lives of people living there. Its efforts to promote women’s equality are an extension of that mission.

TMR Recommendations
Top Stories
TreadRight Foundation Marks 11 Years with ‘Make Travel Matter Pledge’

Announced earlier this month, TreadRight says the pledge is 'the next step in a long-standing commitment to sustainable tourism and conscious travel.'

Apple Leisure Group Adds Three to Executive Team, Announces Two Departures

The changes have been put in place to help the company better adapt to the market and deliver on its commitment to the travel agent community.

Tauck-Ken Burns Country Music Event Could Drive Travel Trends

A Nashville-based, themed event was announced while the PBS “Country Music” film series aired, another collaboration of the Burns-Duncan vision of America and cinematic experience with the tour experience.

Fallout from Thomas Cook Collapse Ripples Through the Industry

Spain, Greece, Turkey, and Egypt are among the destinations that were the hardest hit by the closure.

Cultural Cuba’s David Lee Talks About the Magic of Selling Cuba

Lee gives advice to travel advisors interested in selling the destination.

Delta Vacations University in Detroit is a Hit with Travel Advisors

The airline vacation packager attracted thousands of travel agents to its first Motor City educational event.

News Briefs
Tip of the Day

"I didn’t understand that they could access these amenities through the buying power of these networks they join. I didn’t realize that an agent could open doors that I couldn’t."

Julia Glum

Money Magazine

Daily Top List

Best Hotels in Detroit

  1. Detroit Foundation Hotel
  2. The Townsend Hotel
  3. MGM Grand Detroit
  4. The Royal Park Hotel
  5. The Henry, Autograph Collection

Source: US News

TMR Outlooks