JetBlue Replaces Boarding Passes With Facial Recognition

by Cheryl Rosen
JetBlue Replaces Boarding Passes With Facial Recognition

Photo: WestportWiki


Put away your passport and your cell phone; a new boarding process at JetBlue will use facial recognition instead of boarding passes to identify travelers as they queue up to get on the plane.

JetBlue hopes to “reduce friction points in the airport experience, with the boarding process being one of the hardest to solve,” Joanna Geraghty, JetBlue executive vice president of customer experience, said in a press release. “Just look into the camera and you’re on your way.”

Travelers headed from Boston to Aruba this month will be the first to test the system, which works by photographing passengers and then checking the pictures against the passport or visa photos they have on file with U. S. Customs and Border Protection (CBP). If the photos match, the traveler can proceed past the gate.

Only travelers who agree to participate will be included. Addressing privacy concerns about the program, the CBP told the Boston Globe that it deletes images “after a short period of time.”

The program is part of a broader CBP program to test paperless and deviceless self-boarding process using biometric data. Facial recognition technology is also being tested by British Airways and Delta.

The Clear program, meanwhile, uses fingerprints to identify its members, who then can jump ahead of airport security lines.

  5
  1
Daily Top List

Most Scenic Train Rides in U.S.

1. Grand Canyon Railway

2. Amtrak: The Adirondack

3. Cass Scenic Railroad

4. Amtrak Cascades

5. Napa Valley Wine Trail

Source: CNT

Could not load file or assembly 'System.Net.Http.Primitives, Version=4.2.22.0, Culture=neutral, PublicKeyToken=b03f5f7f11d50a3a' or one of its dependencies. The located assembly's manifest definition does not match the assembly reference. (Exception from HRESULT: 0x80131040)
TMR THIS WEEK
http://services.travelsavers.com/AMGService.svc/REST/GetImage?ImageID=4d6288bf-481e-e911-b4aa-782bcb66a2f2

Why the Caribbean Remains the Preferred Region for Cruise Travel

It’s family-friendly, convenient and like no place else in the world — no wonder the majority of travelers seek this region for their ocean-going getaways.

TMR Recommendations
Top Stories
Canada Tourism Expected to Strengthen in 2019
Canada Tourism Expected to Strengthen in 2019

The Conference Board of Canada forecasts solid growth throughout the country after a slow 2018.

Locals and Tourism Officials Wince at Negative Images of Mexico Safety
Locals and Tourism Officials Wince at Negative Images of Mexico Safety

While some U.S. media focus on tainted alcohol and crime, locals talk about how their daily lives are no different than those of Americans.

TSA Callouts Increasing as Government Shutdown Rolls On
TSA Callouts Increasing as Government Shutdown Rolls On

The callout rate more than tripled compared to the same day one year ago. 

Aer Lingus Rolls Out Updated Brand with New Logo and Livery
Aer Lingus Rolls Out Updated Brand with New Logo and Livery

The new design gives the carrier a more contemporary look.

Disney Theme Parks Outline What’s to Come in 2019
Disney Theme Parks Outline What’s to Come in 2019

The well-loved brand is kicking up its heels in celebration at every park with new rides, themed lands and special parties.

Travel Industry Continues to Deal with Government Shutdown, Now Longest Ever
Travel Industry Continues to Deal with Government Shutdown, Now Longest Ever

Issues range from airport security staffing to National Park and museum closures to air traffic control functions to passport and trusted traveler program enrollments.

News Briefs
TMR Report Cards & Outlooks
Advertiser's Voice
Advertiser's Voice: Luxury Gold