Travel marketing company MMGY Global has acquired Myriad Marketing, a Los Angeles-based integrated marketing firm specializing in the travel and tourism industry.
Myriad’s client list includes international tourist offices, convention bureaus, airlines, hotels and resorts, and travel companies, including Kenya, Nicaragua, Melbourne, Qatar and Macao.
Founder Al Merschen will become a principal at MMGY Global, responsible for strategy and driving innovation for current and prospective clients. He will also manage the Los Angeles firm’s overall operations.
Myriad is the third acquisition by MMGY since Peninsula Capital Partners, a private equity firm with experience in the global travel industry, made a significant equity investment earlier this year. Prior acquisitions for 2016 included DK Shifflet & Associates and Nancy J. Friedman Public Relations.