New Choice Hotel CEO Takes The Helm

by Jessica Montevago
New Choice Hotel CEO Takes The Helm

Patrick Pacious


Choice Hotels International’s new CEO Patrick Pacious will take the reins four months ahead of schedule.

The current president and COO, Pacious will assume the role Sept. 12 rather than as previously scheduled, on Jan. 1. Outgoing CEO Steve Joyce accepted a position as CEO of Applebee’s and IHOP’s parent company DineEquity—where he served on the board for five years—effective Sept. 12. Joyce was going to become vice chairman of Choice’s board of directors; he will now step down from the board completely.

Under Joyce’s leadership, Choice saw increased RevPAR, enhanced its marketing and e-commerce initiatives, and saw the highest year-over-year growth in its Choice Rewards loyalty program.

“Business is strong. Our upper midscale and midscale brands – Comfort and Sleep Inn – are experiencing their strongest growth in recent history,” Pacious said. “We have solidified our place in the upscale market with Cambria Hotels and The Ascend Hotel Collection. Most importantly, we remain focused on embracing digital disruption and creating innovative technology solutions that improve our franchisees’ return on investment, expand our customer reach, and serve the broader industry.”

Pacious joined Choice Hotells in 2005, leading the company’s growth in the upscale segment with Cambria Hotels and The Ascend Hotel Collection, as well as transformation of the Comfort Brand. He was appointed chief operating officer in 2014 and additionally became president in May 2016.

  0
  0
Tip of the Day
Daily Top List

Best Travel Destinations Within 5 Hours of NY

1. Bermuda

2. Iceland

3. Miami

4. Austin

5. Tulum

Source: Business Insider

TMR THIS WEEK
http://services.travelsavers.com/AMGService.svc/REST/GetImage?ImageID=dd7f092d-7dff-e711-80eb-782bcb667b27

What's Their 'Why'? Connect Your Clients to Their Passion for Travel

The unique reasons that inspire people to travel are the foundation of travel fulfillment, and more sales for travel agents.

TMR Recommendations
Top Stories
Always an Educator, Azamara’s Larry Pimentel Gives His Best Travel Agent Advice
Always an Educator, Azamara’s Larry Pimentel Gives His Best Travel Agent Advice

‘The best agents will sell what counts and not what discounts … the best value isn’t always the best price,’ Pimentel said.

Barry Sternlicht and Gloria Steinem Talk Luxury and Sustainability
Barry Sternlicht and Gloria Steinem Talk Luxury and Sustainability

At the Condé Nast Traveler Travel Specialist Summit, among the activists, influencers and luxury travel specialists, Starwood Capital’s Barry Sternlicht laid out a moving business proposal in favor of sustainable travel.

Headquarter Happenings: Nexion Harnesses the Power of ‘Martech’
Headquarter Happenings: Nexion Harnesses the Power of ‘Martech’

At the corner of marketing and technology, Nexion looks to a new operating system that targets both travel agents and their customers.

Playa Hotels EVP Talks Hilton Partnership, Panama Jack Brand and Selling All-Inclusive Resorts
Playa Hotels EVP Talks Hilton Partnership, Panama Jack Brand and Selling All-Inclusive Resorts

The brand’s service level is the big difference and it all starts at check-in, according to Kevin Froemming, Playa Hotels’ executive vice president.

Shifting Your Mindset to Build Long-Term Repeat Clients
Shifting Your Mindset to Build Long-Term Repeat Clients

Super agent Cate Caruso has adopted the client marketing strategy of successful financial planners, and is reaping the dividends.

Andy Stuart Celebrates 30 Years at Norwegian Cruise Line
Andy Stuart Celebrates 30 Years at Norwegian Cruise Line

The cruise line leader looks back at industry changes and company successes, and looks ahead to what’s coming next.

News Briefs
TMR Report Cards
Advertiser's Voice
Advertiser's Voice: Tauck