New Study Finds Travel Agents Save Consumers An Average Of $452 Per Trip

by Richard D'Ambrosio
New Study Finds Travel Agents Save Consumers An Average Of $452 Per Trip

Consumers report that travel agents save them an average $452 per trip plus four hours in travel planning, and help them avoid costly mistakes, according to new research about to be released by the American Society of Travel Agents (ASTA).  

When looking back on their past travel experiences, 63% of consumers polled said using an agent makes their overall trip experience better; 69% said agents save them time in planning and booking; 66% said agents help them avoid costly mistakes, and 64% say agents find the better deals.

According to the survey, travel agents lead all other booking channels for selling river cruises, and are tied with online suppliers for selling ocean cruises and tour packages. Agents also scored well for selling all-inclusive resorts and travel insurance, again nearly tying with online suppliers.

"This study dispels the myth that booking direct with suppliers or spending hours online yourself gets you a better deal, or gives you a happier travel experience," said ASTA President and CEO Zane Kerby. 

The study, "Best of Both Worlds:  Quantifying How Travel Agents Save Consumers Time and Money," was funded by Carnival Corporation and conducted by market research firm TNS Global. Detailed findings and a final version of the survey will be available on ASTA.org by May 30.

In the past 12 months, nearly half of consumers polled (47%) booked travel through supplier websites, followed by 25% who used online travel agency websites, and 23% who booked through travel agents. That 23% was the highest share in the past three years.

Nearly half (47%) of consumers who have not used an agent in the past 12 months said they would if the agent could save them money.

ASTA is releasing the results in honor of National Travel and Tourism Week May 1-7. In addition, ASTA's sister brand, the National Association of Career Travel Agents (NACTA), is declaring the month of May "National Travel Consultant Month."

  30
  5
Tip of the Day
Daily Top List

Best New York Pizzerias According to Reviews

1. SottoCasa Pizzeria

2. Song’ e Napule Pizzeria

3. Juliana’s Pizza

4. Numero 28 Pizzeria

5. San Matteo Pizza Espresso Bar

Source: TripAdvisor

TMR THIS WEEK
http://services.travelsavers.com/AMGService.svc/REST/GetImage?ImageID=dab35eef-ff9e-e811-853f-782bcb667b27

FOMO Strikes Again! Yep, They Booked It Without You

Should you resist the temptation to unfriend or confront them? Hear the advice of agents who have been there and know how best to handle these unfortunate, but all-too-common scenarios.

TMR Recommendations
Top Stories
Study Shows Americans are Leaving Vacation Time on the Table
Study Shows Americans are Leaving Vacation Time on the Table

Coalition research reveals dramatic decline in number of vacation days used, a virtual call to action for travel agents in helping travelers plan ahead to fill them.

Millennials Seek Safety and Convenience for Family Vacations
Millennials Seek Safety and Convenience for Family Vacations

The search for simplification leads one out of three Millennials with children to work with a travel agent to plan their vacation.

How to Become a Travel Agent: A Guide for the Perplexed
How to Become a Travel Agent: A Guide for the Perplexed

Selling travel is not all about free trips — but the hard work can pay off in a career that is rich in adventure and personal relationships, if you start off right.

ASTA Rebrands and Reorganizes, Drawing NACTA and Smaller Members in Closer
ASTA Rebrands and Reorganizes, Drawing NACTA and Smaller Members in Closer

The NACTA name will go away as members are folded more into the mainstream of its parent organization, and ASTA rebrands from “Agents” to “Advisors.”

For Special Needs Travelers, Travel Agents Can Make All the Difference
For Special Needs Travelers, Travel Agents Can Make All the Difference

Accessible travel is on track to soon account for 25 percent of the overall travel market, as aging Baby Boomers with disabilities retire — and they have the desire and the money to travel.

From Retainers to Hourly Billing, Two Travel Agents Outline Fee Models
From Retainers to Hourly Billing, Two Travel Agents Outline Fee Models

Some are just beginning to charge fees, while young professionals like Kathleen Sullivan say an annual retainer, covering all of a client’s trips for 12 months, are the key to the future for travel agents.

News Briefs
TMR Report Cards
Advertiser's Voice
Advertiser's Voice: Norwegian Cruise Line