New Study Finds Travel Agents Save Consumers An Average Of $452 Per Trip

by Richard D'Ambrosio
New Study Finds Travel Agents Save Consumers An Average Of $452 Per Trip

Consumers report that travel agents save them an average $452 per trip plus four hours in travel planning, and help them avoid costly mistakes, according to new research about to be released by the American Society of Travel Agents (ASTA).  

When looking back on their past travel experiences, 63% of consumers polled said using an agent makes their overall trip experience better; 69% said agents save them time in planning and booking; 66% said agents help them avoid costly mistakes, and 64% say agents find the better deals.

According to the survey, travel agents lead all other booking channels for selling river cruises, and are tied with online suppliers for selling ocean cruises and tour packages. Agents also scored well for selling all-inclusive resorts and travel insurance, again nearly tying with online suppliers.

"This study dispels the myth that booking direct with suppliers or spending hours online yourself gets you a better deal, or gives you a happier travel experience," said ASTA President and CEO Zane Kerby. 

The study, "Best of Both Worlds:  Quantifying How Travel Agents Save Consumers Time and Money," was funded by Carnival Corporation and conducted by market research firm TNS Global. Detailed findings and a final version of the survey will be available on ASTA.org by May 30.

In the past 12 months, nearly half of consumers polled (47%) booked travel through supplier websites, followed by 25% who used online travel agency websites, and 23% who booked through travel agents. That 23% was the highest share in the past three years.

Nearly half (47%) of consumers who have not used an agent in the past 12 months said they would if the agent could save them money.

ASTA is releasing the results in honor of National Travel and Tourism Week May 1-7. In addition, ASTA's sister brand, the National Association of Career Travel Agents (NACTA), is declaring the month of May "National Travel Consultant Month."

  30
  5
Tip of the Day
Daily Top List

Best Travel Destinations Within 5 Hours of NY

1. Bermuda

2. Iceland

3. Miami

4. Austin

5. Tulum

Source: Business Insider

TMR THIS WEEK
http://services.travelsavers.com/AMGService.svc/REST/GetImage?ImageID=5c08d99e-83d0-e811-ba59-782bcb66a2f2

Taking the Advice of Experts and Cruising New Zealand

Visits to the unspoiled islands and flawless natural wonders of New Zealand make this journey one your clients will never forget.

TMR Recommendations
Top Stories
Have Consumer Direct Hotel Programs Peaked?
Have Consumer Direct Hotel Programs Peaked?

A recent leading consumer travel study shows that direct hotel bookings may have plateaued in 2017 — good news for travel advisors.

Travel Agent ‘Comeback’ Continues to Confound the Public
Travel Agent ‘Comeback’ Continues to Confound the Public

The so-called revival of travel advisors was a focus of attention during a panel discussion at the Skift Global Forum – and the source for some humble pie.

Can This Destination Wedding Be Saved?
Can This Destination Wedding Be Saved?

What if someone planned a destination wedding, and barely anyone wanted to show up? Travel agents offer advice on how to avoid the ultimate nuptial nightmare.

Cutting Through the Perplexity: Eight Critical Items for New Travel Advisor Businesses
Cutting Through the Perplexity: Eight Critical Items for New Travel Advisor Businesses

Industry expert gives guidance about legal issues including disclosures, insurance, copyright laws, business continuity planning, and employee vetting.

ASTA Urges Support Against Pennsylvania Tax Bill
ASTA Urges Support Against Pennsylvania Tax Bill

The bill is aimed at large, out-of-state online agencies, but its new hotel tax will detrimentally impact traditional brick-and-mortar travel advisors.

Four Travel Agents Shake Up Their Business Models for 2019
Four Travel Agents Shake Up Their Business Models for 2019

Whether it’s reconsidering brick-and-mortar, looking for new ways to retain talent, or reaching out to ‘social influencers,’ it’s always a good time to consider innovation.

News Briefs
TMR Report Cards
Advertiser's Voice
Advertiser's Voice: Tauck