Oprah Sets Sail On Holland America In New Partnership
by Daniel McCarthy
Oprah Sets Sail On Holland America In New Partnership

“I’m so excited to continue 2017 as my Year of Adventure with another bold, new place I’ve never been before: Alaska!” said Oprah Winfrey. 


After adding partnerships with Lincoln Center Stage, Billboard Onboard and B.B. King’s Blues Club over the past two years, Holland America Line is bringing another major partner aboard. 

Holland America has partnered with O, The Oprah Magazine to sail five “Adventure of Your Life” sailings, bringing O Magazine-inspired activities aboard—and offering a chance to interact with the magazine’s figureheads and members of its SuperSoul 100 list of leaders, entrepreneurs and influencers “who are using their voices and talent to elevate humanity.”

Onboard for the first sailing to Alaska will be Oprah Winfrey herself, plus O Magazine’s editor at large Gayle King, editor in chief Lucy Kaylin and creative director Adam Glassman. 

“I’m so excited to continue 2017 as my Year of Adventure with another bold, new place I’ve never been before: Alaska!” Winfrey said in a statement. 

Speaking at a blizzard-bound press conference in New York on Thursday, Kaylin called the partnership the “most ambitious and most fabulous thing we've ever attempted.” 

The five sailings are scheduled for Nov. 29, 2017, an 11-day Southern Caribbean Wayfarer on ms Koningsdam; March 3, 2018, a 7-day Eastern Caribbean roundtrip from Ft. Lauderdale on ms Nieuw Amsterdam; Aug. 11, 2018, a 7-Day Alaska roundtrip from Seattle on ms Eurodam; and Oct. 28, 2018, a 7-Day Western Caribbean sailing on ms Nieuw Amsterdam.

“The readers of O Magazine and Holland America Line guests have a lot in common...They prefer to collect experiences…they have a strong desire to learn and engage and…they seek authenticity, something that’s real and tangible,” Holland America president Orlando Ashford said.

Besides those five, more than 300 North American sailings throughout 2018 will be integrated with features inspired by the magazine, including movement and tai chi classes, an onboard book club and “Let’s Eat” seminars on healthy eating. 

There will be a premium on the five featured sailings, as they will be “priced accordingly,” Ashford said. 

Readers and others will be able to earn a free “Adventure of Your Life” sailing by going to the magazine’s website and submitting a written statement of why travel is important to them and how it can help them connect with the world.  

  4
  4
Tip of the Day

 

Best place to buy leather gloves in Rome? Best pupusas in San Salvador? Where to rent bicycles in Hoi An? This is the "gold" you offer your clients. Send them the links that will connect them to the destination and to travel bliss.
Steve Gillick
Daily Top List

Best Travel Gadgets 2017

1. Lenovo Yoga Book

2. Beeline

3. Logitech M330 Silent Plus Wireless Optical Mouse

4. Olloclip iPhone 7 clip-on camera

5. Jaybird Freedom F5 Wireless In-Ear Headphones

Source: The Inquirer

TMR Recommendations
Top Stories
Norwegian Cruises Talks Global Bookings
Norwegian Cruises Talks Global Bookings

Del Rio says fourth Breakaway Plus will join Joy for Chinese market.

Carnival Adds 13 More ‘Journeys’ Sailings
Carnival Adds 13 More ‘Journeys’ Sailings

By popular demand, more immersive and unique experiences through 2019.

Alaska Cruise Season Is On Track To Be A Record Breaker: Donna Tunney's Cruise Report, Feb. 14, 2017
Alaska Cruise Season Is On Track To Be A Record Breaker: Donna Tunney's Cruise Report, Feb. 14, 2017

TMR is thrilled to welcome Donna Tunney as a weekly columnist. Her column, which will run every Thursday, will alternate between the cruise and luxury segments. Here’s the very first installment—we hope you enjoy it as much as we did. (And feel free to welcome her by commenting on our web page!)

Norwegian Cruise Line Orders Four Next-Generation Ships
Norwegian Cruise Line Orders Four Next-Generation Ships

The ships will be delivered starting in 2022.

Carnival Cruise Line Gets Cuban Approval
Carnival Cruise Line Gets Cuban Approval

New sailings give travel agents a new opportunity to sell cruises to a new market. 

As All-Inclusives Evolve, So Does the Market
As All-Inclusives Evolve, So Does the Market

All-inclusive resorts have made a remarkable transformation, and the marketplace is responding with enthusiasm, creating new sales opportunities for travel agents. Here’s part two of our coverage of what’s new.

News Briefs
Advertiser's Voice
Advertiser's Voice: TRAFALGAR