Puerto Rico Kicks Tourism Marketing into Gear

by Richard D'Ambrosio
Puerto Rico Kicks Tourism Marketing into Gear

Photo: Shutterstock


Responding to “high demand” from travelers looking to help Puerto Rico recover from Hurricane Maria, the Puerto Rico Tourism Company (PRTC) is collaborating with the American Society of Travel Agents (ASTA) and other industry partners on “Rebuild Days,” a new volunteer tourism marketing campaign.

"Tourism continues to be vital to Puerto Rico's road to recovery, and we look forward to welcoming visitors soon, especially those who want to give back this holiday season," said PRTC Executive Director Jose Izquierdo. He had disclosed plans for the campaign to Travel Market Report in an interview in mid-October.

"Continuing to visit us, staying at our hotels, eating at our restaurants, buying from local businesses and giving back through rebuilding efforts is the best way to support us right now," Izquierdo said.

PRTC said that “the majority of San Juan's hotels” are already operating and welcoming new visitors.

Zane Kerby, ASTA president and CEO, said, “Our travel advisor members have been receiving many inquiries from travelers loyal to Puerto Rico who want to visit and join in on its rebuilding efforts. Puerto Rico is a one-of-a-kind destination, with many loyal visitors who want to be part of its comeback."

PRTC and its partners kicked off the campaign with a three-day cleanup at Camuy Cave Park, the third largest underground cave system in the world, located in the north region of the Island. Beginning Nov. 27, the PRTC will host volunteers for two days at Crash Boat Beach, along the northwest coast of the Island. The area is known for surfing and snorkeling. 

For more information on meaningful travel to the Island, including details on open attractions, hotels, and the city's most popular restaurants and more, visit SeePuertoRico.com. Additional details on "Rebuild Days" will be updated throughout the end of the year. And, for information on other Island updates (related to hospitals, ATMs, supermarkets, etc.) across the Island, visit here.

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I do think there are possibilities for traveler advisors to make money doing domestic trips. I charge a planning fee for my time and expertise, and then book commissionable hotels and activities that meet the client’s needs.

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