Ken Muskat, former executive vice president of MSC Cruises, will take the reins at SkySea Cruise Line, the new joint venture from Royal Caribbean and China’s largest online travel agency, Ctrip. He will start in his new role in mid-January.
SkySea was launched in China last year with one vessel—SkySea Golden Era, which previously sailed for Celebrity Cruises as Century.
Excited to be given this great opportunity and I know we will make amazing things happen together! https://t.co/cvhKVjoPum— Ken Muskat (@KenMuskat) January 5, 2017
Muskat, who helped plan a rapid expansion at MSC that will add 11 new ships over the next decade, will help SkySea compete with other lines trying to get a foothold in China’s growing cruise market.
“There is no challenge I like better than creating a winning business proposition in a competitive market,” Muskat said in a statement. "I appreciate the confidence shown in me by the owners of SkySea, and I look forward to using my experience to help this exciting new brand grow to be a leader."