Tauck Expands its River Cruise Product with More Family Itineraries

by Kerry Tice
Tauck Expands its River Cruise Product with More Family Itineraries

Tauck's ms Savor riverboat will sail the “Holiday Magic: Danube Family River Cruise” on Dec. 22. Photo: Tauck.


River cruising has traditionally been reserved for more mature travelers, but one tour company has seen enough growth in the family market to warrant introducing its fifth family-focused river cruise and its first official family holiday cruise.

“We started with one itinerary in 2010 and have grown to five, less than a decade later, so that speaks to the growth we’ve seen,” said Tom Armstrong, Tauck’s corporate communications manager.

Tauck will feature two departures of its new “Holiday Magic: Danube Family River Cruise” on Dec. 22 and 23, sailing respectively on Tauck’s ms Savor riverboat traveling from Vienna to Munich via Budapest, and on the ms Joy traveling from Munich to Budapest.

The riverboat will be specially decorated for the season and guests will be able to partake in holiday-themed activities, including a visit to Oberndorf, Austria (where the song “Silent Night” was written and first performed in 1818); a workshop highlighting traditional treats in Passau; and a uniquely European holiday dinner.

Other highlights include an “Imperial Evening” inside a private Viennese palace; medieval games and a scavenger hunt in Bratislava’s Old Town district; and a choice of excursions in the towns of Durnstein, Melk, and Krems in the scenic Wachau Valley.

"With the popularity of our "Blue Danube Family Riverboat Adventure," we thought it would be wonderful to offer families a chance to explore some of Europe's cherished holiday traditions while enjoying the exclusive experiences and hands-on discoveries that our Bridges family river cruises are known for," said Julia O'Brien, senior brand manager for Tauck. "Everything is done for you, allowing families to focus on being in the moment with their loved ones."

Tauck is not the only company that has ventured into the family river cruise market, but they were the first. The tour operator initially introduced river cruising to families in 2010, a market it feels it is uniquely suited for due to the design of its ships, namely its large number of suites on the top deck that can accommodate families of four.

Given the 3-dimensional footprint required of riverboats, Tauck carries fewer guests than some of its competitors to provide roomier suites, according to Armstrong.  Additionally, single supplements are waived on family cruises for a select number of cabins on the lower deck, making it easier and more affordable for grandparents to join in.

Tauck also offers four European family cruise itineraries on the Seine, Rhone, Rhine and Danube Rivers during the summer months.

Competitors Uniworld, Viking and AmaWaterways (which also partners with Adventures by Disney) all also offer family-themed river cruises seasonally.

Georgene Malovich

239-772-1840

conciergecruises@yahoo.com

  0
  0
TMR THIS WEEK
http://services.travelsavers.com/AMGService.svc/REST/GetImage?ImageID=d8164dc4-58d9-e911-be17-782bcb66a2f2)

The World’s Best Events to Build Trips Around

All travel advisors can benefit from adding events to their trip-planning services, further expanding their ability to help their clients have unforgettable travel experiences - the kind that they’ll tell their grandkids about some day.

TMR Recommendations
Top Stories
Norwegian Cruise Line Names Kelly Clarkson Godmother to its Newest Ship

The cruise line’s President and CEO Andy Stuart presented the honor to the Grammy Award-winning artist live on-air during “The Kelly Clarkson Show.”

Selling Luxury Cruises Isn’t as Obvious as You Might Think

As the cruise industry evolves and cruisers redefine luxury, travel agents have more opportunities to sell their clients high-end experiences.

Selling Celestyal Cruises: A Sit-Down with Gordon Dirker

The mid-sized ships deliver the destination via immersive experiences both on and off the ship, at an all-inclusive price.

Carnival Cruise Line Resumes Regular Calls to the Bahamas

The cruise line also pledged $2 million in funding and in-kind support for hurricane relief efforts in the region.

Cruise Lines Commit to Help Bahamas Following Hurricane Dorian Devastation

Operators also provide updates on private islands in the Bahamas, including Half Moon Cay and Castaway Cay.

Cruise Lines Make Changes to Sailings as Hurricane Dorian Heads Toward Florida

Here are the details of itinerary adjustments made to sailings for all of the major cruise lines.

News Briefs
Tip of the Day

"Our existing clients are evolving into something new versus what clients used to be, and we’re trying to grow with them."

Tracee Williams, Destinations Travel Agency

Daily Top List

Six Ways to Better Promote Your Agency

  1. Have a plan
  2. Track leads
  3. Attract followers
  4. Use a professional account
  5. Don’t be afraid to utilize video
  6. Be consistent

Source: TMR

 

TMR Outlooks
Advertiser's Voice
Advertiser's Voice: USTOA's Recalculating with Harrison Greenbaum – Episode 2 (Dining in Mexico City)