The Travel Corp. To Announce ‘Major E-learning Initiative'

by Cheryl Rosen
The Travel Corp. To Announce ‘Major E-learning Initiative'

The Travel Corporation's Guy Young and Richard Lauder at the new office in Manhattan.


With a brand new office not far from Times Square and a whopping 18 new sales managers, Travel Corp. has started checking off items on its 2017 agenda—with an end goal of getting closer to the travel agents who bring in its core client base.

“A lot of things are coming” for the travel-agent channel, Travel Corporation USA president Richard Lauder told TMR on Thursday, beginning with more people who will simply be there to interact with travel agents and help them sell. The 18 new sales reps will join the existing 50—“a very significant increase, and an investment in our most important distribution channel, which is travel agencies,” Lauder said.

Also “building on that New York staff” will be a new e-learning program that will roll out in about two weeks, Lauder said, though he declined to provide details at this point. 

“Agents, and especially home-based agents, live in a very busy work environment, and they get bombarded with communications from suppliers,” he said. “They have asked us to provide clearer explanations of how our brands are different from each other and from our competitors, to help them understand how to sell our brands.”

The new office—a return to Manhattan for TTC after many years of being based mostly on the West Coast—will be headed by Guy Young, former CEO of Uniworld.

“When we talk to host agencies and home-based agents, far more than interacting with the head office, they want to interact with a local sales manager,” Lauder said. “Even though they work from home they want a relationship with somebody—and adding these sales managers gives us an opportunity to do just that.”

Also on the agenda this year are more of the popular Travel Corp. road shows, TTC University, that bring a full day of training to cities across the country. “It’s hard to get agents to come to educational sessions for one brand, but if they can come for a day and learn about eight brands, they feel that’s worthwhile,” he said.

Overall, Lauder is bullish about business in 2017. “January has been a fantastic month for us; the second week was our best sales week in 13 years.

"I think the whole tide lifted. Europe did great; 2016 was a tough year and it’s just great to see it bounce back.” But demand is still incredibly strong across the board: “the national parks are still hot, the Canadian Rockies and on fire, it’s great to see France coming back. And the I’s are still on fire—we had capacity issues in Iceland and Ireland because they are so popular. Air fares are compelling at the moment and it’s just very, very encouraging. Our selling season runs through July 4 so we have a long way to go, but we are off to a great start.”

Across the brands, travel agents generate about 90% of TTC’s business, and “the consortia are critical in driving critical mass.” So this seventh U.S. office, and the new human faces that will man it, are a sign that “we’re putting our money where our mouth is. They told us this is what they want, and that’s what we are delivering. And we are excited to get started.”

  2
  0
Tip of the Day

It’s about the fact that we have combined forces, on your behalf, to help you with things to fight against the OTAs that threaten your success, the success that we made our destination.

Scott Wiseman, Travel Impressions

Daily Top List

Tips for Traveling During Thanksgiving

1. Be Ready when heading through security

2. Use the AskTSA

3. Pack Smart

4. Be conscious on your way out of security

5. Enroll in TSA PreCheck

Source: TMR

TMR THIS WEEK
http://services.travelsavers.com/AMGService.svc/REST/GetImage?ImageID=09da61ac-0fec-e811-ba59-782bcb66a2f2

Guided Travel: It Hasn’t Lost Its Appeal

An easy sell for travel advisors is just the beginning of why this tried-and-true way of travel remains as popular as ever.

TMR Recommendations
Top Stories
Three Online Booking Horror Stories That Show the Value of a Good Travel Agent
Three Online Booking Horror Stories That Show the Value of a Good Travel Agent

While the OTAs promise consumers big savings on travel, there are many accounts of travelers being left stranded in far-away locales or having significant expenses added to their travels

Crystal-Balling the Travel Industry: Agents Give Their Predictions for 2019
Crystal-Balling the Travel Industry: Agents Give Their Predictions for 2019

As we enter the final quarter of 2018, Travel Market Report asked our readers what they predict the future will bring and what they are doing to prepare for 2019.

Supplier ‘Come Back’ Programs Raise Ire of Destination Wedding Specialists
Supplier ‘Come Back’ Programs Raise Ire of Destination Wedding Specialists

Travel advisors share their dissatisfaction with supplier programs that encourage guests to steer future bookings away from their agent.

Despite Record Disruptions, Most Travelers Still Don’t Opt for Insurance
Despite Record Disruptions, Most Travelers Still Don’t Opt for Insurance

One out of two vacationers still don’t purchase insurance, despite three out of four having dealt with flight delays, and nearly half having their luggage delayed or lost.

How to Use Stories to Sell Travel in Three Easy Steps
How to Use Stories to Sell Travel in Three Easy Steps

A motivational speaker urges travel advisors to grow their sales by honing their strategic storytelling skills.

Travel Industry Assesses Impact from Midterm Elections
Travel Industry Assesses Impact from Midterm Elections

Top Washington, D.C.-based associations begin to chart the impact on travel.

News Briefs
TMR Report Cards & Outlooks
Advertiser's Voice
Advertiser's Voice: Tauck